How many Miami customers prefer Spanish?
A lot of them, though nobody can give you an exact number for your trade. Census surveys show that a large share of Miami-Dade residents speak Spanish at home, and Spanish speakers live and shop across Broward and Palm Beach too.
Many of those customers are fully bilingual and switch depending on the moment. Plenty of people search in English, then want to explain the problem in Spanish once someone picks up. Language also follows the subject. For things that feel serious, like a legal problem, a health question or a big repair on the house, many people want to explain it in their first language and be sure they understood the answer.
If you serve Miami and only market in English, some of those customers never find you. Others find you, then call the business down the street that answers in Spanish.
Is translating your English site enough?
No. Machine translation reads like machine translation, and customers notice.
Word-for-word translation gets words wrong, sounds stiff and mixes formal and informal in the same paragraph. It also misses how people actually search. Miami customers type "techador cerca de mí", "plomero de emergencia" or "abogado de inmigración en Miami", and the Spanish words for your services aren't always a direct translation of the English ones.
Good Spanish for Miami is clear, natural Latin American Spanish that customers from Cuba, Venezuela, Colombia, Puerto Rico or Nicaragua all read as normal. Skip slang that only one country uses. Have a native speaker write it, and have the owner read and approve it before it goes live.
How do you run Google and Facebook ads in Spanish?
As their own campaigns, not as a few Spanish words added to the English ones.
| The piece | How to do it right |
|---|---|
| Separate Spanish campaigns | Spanish keywords and Spanish ads with their own budget, so English doesn't eat the Spanish money and you can see what each language costs per call. |
| A Spanish page behind every Spanish ad | Not the English homepage, and not a page with one paragraph translated. |
| A number that rings a Spanish speaker | With call tracking, so you know which calls came from the Spanish ads and what they turned into. |
| Spanish video with your own team | On Facebook and Instagram, an owner or a tech explaining the work in Spanish feels real in a way an English video with a translated caption doesn't. |
Our Google Ads and Facebook and Instagram ads pages explain how we run both. If you haven't picked a first channel yet, read Google Ads or Facebook ads, and to size the budget for two languages, how much a small business should spend on Google Ads.
What should your Spanish pages look like?
Their own pages, at their own web addresses, written in Spanish from the start.
- Each Spanish page has its own address, like the pages under /es/ on this site, so Google can show it to people searching in Spanish.
- The English and Spanish versions point at each other with hreflang tags, so Google knows they're twins and shows each searcher the right one.
- A language switch on every page that lands on the same page in the other language, not back on the homepage.
- Spanish all the way through: forms, buttons, confirmation messages, booking pages and the texts that follow.
This site works that way: every page has a Spanish twin, written by our team. It's how we build websites and landing pages for clients too. Your Google profile counts as well. Reply to each review in the language it was written in, which is part of our local SEO work. More on that in how to show up higher on Google Maps.
Who answers the phone in Spanish?
Someone who speaks it, whenever Spanish ads are running.
A common leak: a Spanish ad that lands on an English voicemail, or a receptionist who has to go find someone. The customer hangs up and calls the next business on the list. You paid for that click and lost it at the last step.
- A Spanish speaker on the phones during the hours the Spanish ads run, or Spanish ads scheduled only for the hours someone is there.
- A Spanish voicemail greeting, and a call back in Spanish.
- Texts, messages and comments answered in Spanish.
We do this ourselves. Our Spanish line, (786) 740-9499, is answered by Juan, and our English line by Chris. If nobody on your team speaks Spanish yet, fix that before you pay for Spanish ads.
Which businesses need Spanish the most?
Any business where trust and detail matter, which in Miami is most of them.
- Law firms. Someone explaining an accident or an immigration case wants to get every detail right. See immigration lawyer marketing.
- Dentists and clinics. Patients asking about a treatment or a bill want to understand the answer. See dental marketing.
- Insurance agencies. Policies are confusing in any language, and open enrollment brings a rush of questions. See insurance agency marketing.
- Home services. When the AC dies in August, the person calling may be more comfortable in Spanish, or calling for a parent who is.
Does marketing in Spanish cost more?
The price ranges are the same, but two languages mean more to run, so plan the budget for both.
With us, Google, Facebook and Instagram ads management is $1,500 to $4,000 a month plus ad spend, which starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month. Websites are $1,500 to $7,000 one time, quoted after a short call. Your quote depends on how many campaigns and locations you run, in either language. Ad spend gets split between languages, so the Spanish campaign needs its own share. Everything is month to month, with no long-term contract. For the full breakdown, read what a marketing agency costs in Miami.
