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Law firm marketing that brings in cases worth taking.
Legal clicks are some of the most expensive on Google, so every dollar has to find someone with a real case. We run Google Ads, Local Services Ads and local SEO in English and Spanish, written with Florida Bar advertising rules in mind, and your firm approves everything before it runs.
Good lawyers. Expensive clicks.
The three things firm owners bring up first, and what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "We pay a fortune per click and half the calls aren't cases." | We screen hard: tight keywords by practice area, negative keywords that keep out job seekers and free advice hunters, and a close look at which calls become cases. |
| "We're worried about the Bar rules." | Ads and pages are written with Florida Bar advertising rules in mind, and nothing runs until your firm approves it. No case results and no promises. |
| "Leads come in at night and go cold by morning." | We look at intake with you: who answers, how fast, and whether they can take the call in Spanish. Ads run in the hours someone can pick up, and forms go straight to your intake team. |
Built around the signed case.
Every piece points at one thing: someone with a real legal problem calling your firm.
Google Ads and Local Services Ads
Campaigns by practice area with tight keywords, plus Local Services Ads with the Google Screened badge where your practice area qualifies. There you pay per lead, not per click.
Local SEO and Google Business Profile
Show up in the map for searches like "divorce lawyer near me" and "abogado de inmigración", with a complete profile, office photos and a steady flow of new reviews.
A website built for intake
A page per practice area and per language, with clear next steps, tap-to-call and an intake form that asks the right questions.
Facebook and Instagram ads
Reach people in your area for practice areas that work well on social, like estate planning and immigration, with every ad approved by your firm first.
Social media and content
We film your attorneys in person explaining how the process works, in English and Spanish, so people meet you before they call.
Every practice area finds clients a different way.
Here's where we put the effort first for each one.
The most expensive clicks on Google.
Accident searches are some of the most contested on Google. We put spend on the searches most likely to be real cases, add Local Services Ads where you qualify, and review with your intake team which calls became cases.
Spanish first, not translated.
Many clients search in Spanish and want a firm they can talk to in their own language. Campaigns, pages and intake run in Spanish from the start, and the ads stay clear of promises about outcomes.
Private, calm and close to home.
People facing a divorce or a custody question research quietly and pick a lawyer nearby they feel they can talk to. Pages that explain how you work and what the first consult looks like carry a lot of weight.
The call comes at night.
Arrests don't happen during office hours. Ads run when someone at your firm can answer, call tracking shows when calls come in, and pages put your number and the courts you cover up front.
A slower decision, worth the follow-up.
Wills and trusts don't feel urgent until they are. We use Google and Facebook to reach families and retirees in your area, offer a clear first consult, and keep your firm in view while they decide.
The system we'd set up for you.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Law firms are a lane we're opening now, and the same tracking-first system is what we'd build for your firm.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us your practice and your county.
We're off the phones right now.
Chris will tell you in about five minutes what's working for firms like yours right now and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What attorneys ask us.
Do you follow Florida Bar advertising rules?
We write every ad and page with the Florida Bar's advertising rules in mind, and nothing runs until your firm approves it. You see every word before it goes live.
Do you set up Local Services Ads?
Yes, for the practice areas Google covers. They carry the Google Screened badge at the top of the page, and you pay per lead instead of per click. Google checks your firm and your license before they run.
What does it cost?
Google and Meta ads management runs $1,500 to $4,000 a month plus your ad spend, which starts at $600 a month and goes straight to Google or Meta. Legal clicks cost more than most, so on the call we'll tell you what ad budget makes sense for your practice area. Social media starts at $1,800 a month and websites are $1,500 to $7,000 one time. Month to month, no long-term contract.
Do you run campaigns in Spanish?
Yes. Our team is bilingual, so ads, pages and intake forms can run in English, Spanish or both, written in Spanish from the start instead of translated.
See how your firm stacks up against the others in your county.
We check your Google Business Profile, website, reviews and ads readiness against firms near you in your practice area, then show you what to fix first.
Let's get the right cases calling.
A free 15-minute strategy call, by phone or video. We'll look at your practice area and the firms you compete with, tell you what's realistic, and leave you with a plan, whether or not we work together.