Privacy policy

Who we are

Sunward Marketing ("Sunward", "we", "us") is a digital marketing agency in Miami, Florida, and a trade name of Button Up Media LLC. This policy covers sunwardmarketing.com, our free marketing audit, and the calls and messages that come from them.

What we collect

When you run the free marketing audit

• The business name or website you type in.
• Public information about that business: its Google Business Profile (hours, photos, rating, reviews), its website (speed, content and a screenshot of the homepage), public social profiles the website links to, and similar businesses nearby.

When you ask for the full audit report

• Your first name and mobile number, plus the audit details above (business, website, score and the biggest fix we found).
• We check that the number is real and whether it is a mobile or landline number.

When you book a call

Bookings run through Calendly. Calendly collects your name, email, your phone number if you choose a phone call, and your answers to the booking questions, and shares them with us. Calendly's own privacy policy also applies.

When you call, text or email us

Whatever you choose to tell us, and the phone number or email you contact us from.

Automatically

• Basic technical information, such as your IP address, browser, device and the pages you visit, which our hosting provider records in its logs.
• If we use an analytics tool such as Google Analytics, it records how visitors use the site, which buttons they click and which pages lead to calls or bookings.
• Your browser stores your language choice, and for the length of one visit, the business details from your audit so the booking form can fill them in. These stay on your device.

How we use it

• To run your audit and show you the results.
• To call or text you about your results, if you asked for the full report.
• To schedule and hold the calls you book.
• To provide our services if you become a client.
• To understand which pages and campaigns bring in inquiries, and to improve the site.
• To stop spam and abuse, and to meet legal obligations.

We do not sell your personal information.

Calls and text messages

When you enter your mobile number to see your full audit report, you agree that Sunward Marketing may call or text you about your results. Message frequency varies. Message and data rates may apply. Reply STOP to stop texts at any time, or HELP for help. Agreeing is not a condition of buying anything.

We do not share your mobile number or your consent to receive texts with third parties or affiliates for their marketing purposes. The service providers below only handle it to deliver our own messages and run our business.

Who helps us

We use a small number of service providers, who handle information only to provide their service to us:

• Vercel, which hosts the website and the audit.
• Google, for business profiles, maps, website speed tests, fonts and, if enabled, analytics.
• Anthropic, whose AI reviews the public homepage of the business you audit.
• Apify, which reads public Instagram profile statistics for the audit.
• Twilio, which checks that phone numbers are real and sends our text messages.
• Cloudflare, which helps tell people from bots on the audit form.
• ClickUp, where our team keeps track of audit requests and follow-ups.
• Calendly, for booking calls.

We may also share information if the law requires it, to protect our rights or someone's safety, or as part of a sale or merger of our business.

How long we keep it

We keep inquiry and audit records for as long as they are useful for following up and for our business relationship, and we delete them when you ask us to unless the law requires us to keep them. Hosting logs and provider records are kept for the periods those providers set.

Your choices

• Reply STOP to any text to stop texts.
• Ask us what we have about you, ask us to correct it, or ask us to delete it, by emailing hello@sunwardmarketing.com or calling (305) 565-0813.
• Clear or block cookies and site storage in your browser settings. The site still works.

Children

Our site and services are for businesses. They are not directed to children under 13, and we do not knowingly collect information from them.

Security

We use reasonable measures to protect the information we keep, and we limit access to the people who need it. No website or system is perfectly secure, so we can't promise that information will never be exposed.

Changes and contact

If we change this policy, we will post the new version here with a new date. Questions or requests: hello@sunwardmarketing.com, (305) 565-0813, or in Spanish, (786) 740-9499. Sunward Marketing, a trade name of Button Up Media LLC, Miami, Florida.