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Immigration lawyer marketing that fills your calendar.
Sunward Marketing is a Miami agency that runs Spanish-first Google Ads, local SEO and online consultation booking for immigration law firms in Miami-Dade, Broward and Palm Beach. We reach people searching "abogado de inmigración" and "green card lawyer", show your real attorneys and their credentials, and never promise an outcome. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What makes immigration clients hard to reach?
Trust. Scams that target immigrants are real, many people would rather talk in their own language, and a lot of them want a guarantee no honest lawyer can give. Here's how we answer each one.
| What owners tell us | What we do about it |
|---|---|
| "People call asking us to guarantee their case." | Nothing we write promises an outcome, a timeline or an approval. Ads and pages explain what a consultation is, what to bring and whether it has a fee, so people call with the right expectations. |
| "Our clients have been burned by notarios and fake lawyers." | So we lead with proof: real photos and videos of your attorneys, their names and bar admissions, your office address and a plain explanation of who does what. People can check you before they call. |
| "Half our callers speak Spanish, and our website doesn't." | Our bilingual team writes your Spanish pages and ads from scratch, so a Spanish click lands on a Spanish page, a Spanish booking form and a number where someone answers in Spanish. |
What do we run for an immigration law firm?
Each piece is built so the person who books already knows your attorneys' faces, names and credentials before they walk in.
Google Ads in Spanish and English
Campaigns by case type for searches like "abogado de inmigración cerca de mí", "green card lawyer" and "asylum lawyer Miami". Spanish ads lead to Spanish pages and a Spanish booking form, never a half-translated English site.
Local SEO and Google Business Profile
Appear in Google Maps when someone searches "immigration attorney near me" and "abogado de inmigración en Miami", with your services listed in both languages, photos of your real office and attorneys, and new reviews coming in.
Pages that book the consultation
A page for each case type in each language, with what the consultation costs, what to bring and an online calendar to pick a time. Plain words, no jargon and no promises.
Facebook and Instagram ads
Short videos of your attorneys explaining how a process works, shown to Spanish speakers in your area. Nothing runs until your firm has read and approved it.
Social media and content
We come to your office and film your attorneys, in Spanish and English: who they are, how a consultation works and how to spot a scam. People see the real face of their lawyer before they ever walk in.
How do people choose an immigration lawyer?
Carefully. They search in their own language, ask family, check that the lawyer is real, then book a consultation or call. Here's that path, and what we build at each step.
They search in their own language.
Searches like "abogado de inmigración cerca de mí" or "green card lawyer Miami", usually from a phone. Spanish searches see Spanish ads that lead to Spanish pages.
They ask someone they trust.
Family and friends pass along names and links. When they look you up, they find a complete Google profile, recent reviews and videos of your attorneys.
They check that you're a real lawyer.
Scams that target immigrants are real, so people look for proof. Attorney names, photos, bar admissions, a real office address and a phone that gets answered sit on every page.
They book a consultation.
An online calendar for consultations in person or by video, with the fee if there is one and what to bring. Every booking is tracked back to the ad or search that brought it.
Or they call first.
Some people would rather talk to a person. Spanish ads get their own tracked number, so you can see how many calls came in Spanish and which ones went unanswered.
They show up, and some become clients.
Each month we look at which bookings showed up and signed, and move budget toward the case types and languages that turn into clients.
What has this system done for other local businesses?
None of these came from law firms. They are Google Ads accounts our team ran in 2025 for other kinds of local businesses, which tracked more than $3.5M in client revenue from under $46K in ad spend. Immigration is a lane we're opening now. For your firm we'd build the same tracking-first system, with every consultation tracked by case type and by language.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
What would we run for your immigration practice?
We're off the phones right now.
Call Chris. In about five minutes he'll tell you how he'd reach people in your area in Spanish and English, and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What immigration firms ask us.
How much does marketing cost for an immigration law firm?
Running your Google, Facebook and Instagram ads costs $1,500 to $4,000 a month, depending on how many case types and languages we run. Ad spend is separate, from $600 a month, paid to Google or Meta directly, and we'll suggest a budget on the call. Websites are $1,500 to $7,000 one time and social media starts at $1,800 a month. No long-term contract.
How soon will consultations start booking?
Bookings from ads can start in the first weeks once tracking is live. Map rankings and SEO take months. We don't guarantee a number of consultations, but you'll see every booking, the language it came in and what it cost.
Will the ads promise results?
No. Nothing we write promises an outcome, a timeline or the approval of any case. We keep Florida Bar advertising rules in mind on every ad and page, and your firm reads and approves each one before it runs.
Can you market in languages other than Spanish?
Yes, if someone at your firm speaks the language. Our team writes English and Spanish. For Haitian Creole, Portuguese or another language, we set up the campaigns and pages and your staff writes or checks the wording, so whoever calls gets help in that language.
How do you build trust with people who have been scammed before?
With proof, not slogans. Real photos and videos of your attorneys, their names and bar admissions, your office address and a plain explanation of what a consultation is. We don't use stock photos of lawyers.
Do you set up online booking for consultations?
Yes. People can pick a time for an in-person or video consultation, in English or Spanish, and see the fee if you charge one. Bookings land on your calendar and are tracked back to the ad or search that brought them.
Let's fill your consultation calendar.
A free 15-minute strategy call, by phone or video. We'll look at your case types, the languages your team speaks and the firms you compete with, tell you what's realistic, and leave you with a plan, whether or not we work together.