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Personal injury marketing that wins the first call.
Sunward Marketing is a Miami agency that runs Google Ads, Local Services Ads and local SEO for personal injury firms in Miami-Dade, Broward and Palm Beach, in English and Spanish. We go after searches like "car accident lawyer near me", track every call so missed ones get called back, and your firm signs off on every ad before it runs. Ads management is $1,500 to $4,000 a month, and ad spend is separate.
Why is personal injury marketing so expensive?
Because injury searches are some of the most expensive clicks on Google, so every missed call and every wrong case costs real money. These are the three problems injury firms raise first, with our answer to each.
| What owners tell us | What we do about it |
|---|---|
| "We spend a fortune and can't tell which ads signed cases." | Every call and form is tracked back to the search that brought it, and once a month we sit down with your intake log to see which ones signed. Spend moves toward the searches that bring the cases you take. |
| "By the time we call back, they've hired someone else." | People hurt in an accident often call more than one firm. We set up missed-call alerts for your intake team, look at answer times with you, and run ads only in the hours someone at the firm or your answering service can pick up. |
| "We can't outspend the big firms on the top searches." | You don't have to. We go after the map in your own area, Local Services Ads and specific searches like "truck accident lawyer Hialeah" or "abogado de accidentes en Kendall", where a smaller budget can still compete. |
What do we run for a personal injury firm?
Every piece is aimed at one moment: someone with a real injury case calling and reaching a person at your firm.
Google Ads and Local Services Ads
Separate campaigns for car, truck, motorcycle and slip and fall searches, so you can see what each case type costs. Local Services Ads sit above them with the Google Screened badge, and you pay per lead instead of per click.
Local SEO and Google Business Profile
Get found in Google Maps for "accident attorney near me" from the ER, the body shop or home, with a complete profile, real office and attorney photos and a steady stream of new reviews.
Pages built for intake
A page for each accident type in English and Spanish, with tap-to-call, a short case form and plain answers about what happens after someone calls. Your firm approves every word.
Facebook and Instagram ads
Reach people who visited your site but didn't call, and keep your attorneys' faces familiar in your county, with every ad approved by your firm before it runs.
Social media and content
Our crew sits down with your attorneys on camera, in person, answering the questions people ask after a crash. A real face and a calm voice build the trust a billboard can't.
How does someone hurt in an accident find a lawyer?
Usually fast and from a phone. They search, look at the first few results, and call a firm that seems trustworthy and picks up. Below is that path, and what we put in place at each step.
They search from their phone.
Sometimes from the scene, the ER or the body shop: "car accident lawyer near me", "abogado de accidentes de carro". Your Local Services Ads and search ads show up with a call button first.
They look for a reason to trust you.
Reviews, real photos of your attorneys and a plain explanation of how your firm works. No case results and no promises, just who you are and what happens next.
They call, or fill out a short form.
Every number has call tracking and every form is tagged, so each lead ties back to the search or ad that brought it. Spanish ads get their own tracked line.
Someone answers, or the lead goes elsewhere.
Missed calls trigger an alert to your intake team right away. Each month we review answer rates and after-hours calls with you, and pause ads in the hours nobody can pick up.
Intake sorts out the case.
The form and the first questions on the phone ask what happened, when and where, so your team can tell a strong case from a call you'd refer out.
The case is signed, or it isn't.
We match tracked leads against the cases your firm signed. Budget follows the case types, cities and hours that sign, not the ones that just ring.
What has this system done for other local businesses?
None of these are case results, and none came from law firms. They are Google Ads accounts our team ran in 2025 for other kinds of local businesses, which tracked more than $3.5M in client revenue from under $46K in ad spend. Personal injury is a lane we're opening now. For your firm we'd build the same tracking-first system, with every call matched against the cases you sign.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
What would we run for your injury practice?
We're off the phones right now.
Call Chris. In about five minutes he'll tell you what he'd run in your county and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What personal injury firms ask us.
How much does marketing cost for a personal injury law firm?
Our management fee is $1,500 to $4,000 a month. Ad spend is a separate bill you pay straight to Google or Meta, starting at $600 a month. Injury searches are some of the most expensive clicks on Google, so on the call we'll tell you what budget makes sense for your county and case types. Websites are $1,500 to $7,000 one time and social media starts at $1,800 a month. Month to month, no long-term contract.
How fast will we see cases?
Local Services Ads and search ads can bring calls in the first weeks once tracking is live. Map rankings and SEO take months. Whether calls become signed cases depends on your intake and on the cases themselves, so we don't promise numbers, and we never promise case results.
Who approves the ads and pages?
Your firm does, every time. We write ads, pages and videos with Florida Bar advertising rules in mind and leave out case results and promises. Nothing goes live until your firm signs off on it.
Are Local Services Ads worth it for personal injury?
They're usually worth testing if your firm qualifies. They show above the regular ads with the Google Screened badge, and the firm pays for leads, not clicks. Google screens the firm and its attorneys first, and we track those leads next to your other ones so you can compare.
What happens to calls that come in at night or on weekends?
We decide it with you. If someone can answer, ads keep running and calls go to that person or your answering service. If not, ads pause in those hours so you're not paying for calls nobody picks up. Either way, call tracking shows every missed call so intake can call back.
Can we get cases in Spanish?
Yes. Our team is bilingual, so we run Spanish campaigns for searches like "abogado de accidentes" and "abogado de accidentes de carro en Miami", with Spanish pages and forms. It works best when someone at your firm can take those calls in Spanish.
Let's make sure the next call reaches you.
A free 15-minute strategy call, by phone or video. We'll look at your county, your case types and the firms you compete with, tell you what's realistic, and leave you with a plan, whether or not we work together.