- Home
- Industries
- Doctors and clinics
- Dentists
Dental marketing that brings new patients to your practice.
Sunward Marketing is a Miami agency that runs Google Ads, local SEO, Google Business Profile, websites and social media for dental practices across Miami-Dade, Broward and Palm Beach, in English and Spanish. We go after the searches that fill chairs, like "dentist near me", "emergency dentist" and "dentist open Saturday". Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do dentists tell us first?
Almost always the same three things: insurance questions, too few big cases, and hours nobody knows about. Here's what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "Half our calls are people asking if we take their insurance." | We put the plans you accept where people look before they call: the first screen of your website, each service page and your ads. Callers who reach your front desk already know you take their plan, or they've already found out you don't. |
| "Cleanings keep us busy. I want more implant and aligner cases." | We split them up. Checkups, cleanings and emergencies get one campaign, and implants, veneers and clear aligners get their own, with their own pages and budget. You see what a booked consult costs for each, so the big cases don't get buried under the small ones. |
| "We're open Saturdays and we take emergencies. Nobody seems to know." | Your Saturday hours go on your Google profile and your site. Booking ads can run Friday night for Saturday appointments, while call ads for emergencies run only when someone can pick up. |
What does dental marketing include?
Five services, each set up for a dental practice, and all of them point at one thing: a new patient calling your front desk or booking online.
Google Ads for dental searches
Separate campaigns for new patient visits, emergencies and high-value work like implants and clear aligners, near each office and on the hours your front desk can answer.
Google Business Profile and local SEO
Built for "dentist near me" in the neighborhoods your patients live in: your services, Saturday hours, real photos of your office and a steady flow of new reviews.
A website patients book from
A page for each service, from cleanings to implants, with the insurance you take, your new patient offer, your hours and online booking on the first screen.
Facebook and Instagram ads
Your dentists and your new patient offer, shown to families near your office. Written to fit Meta's stricter rules for health ads, and approved by you before they run.
Social media filmed at your office
We come in and film your dentists, your hygienists and your front desk, so nervous patients know the faces before they sit in the chair.
How does a new patient pick a dentist?
Most start with a search, check the map, look for their insurance and your hours, then call or book. Here's each step and what we set up for it.
They search for what they need
Searches like "dentist near me", "emergency dentist", "teeth cleaning" or "dental implants cost". We build a campaign for each kind of search, so a toothache and an implant consult never share one ad.
They compare the map
Three practices show up on the map, and people pick on distance, stars, photos and hours. We keep your Google profile full and current, and set up an easy way to ask happy patients for a review.
They check insurance and hours
Before they call, people want to know if you take their plan and if you're open when they're free. Your pages answer both on the first screen, along with your new patient offer and parking.
They call or book
Tap-to-call and online booking on every page. Call tracking and booking tracking count each one and the search it came from, without sending any ad platform who the patient is or why they came in.
Your front desk picks up
A missed call can be a patient lost to the next practice on the map. Call reports show when calls come in and which ones were missed, so you can cover the phones in the busy hours.
You see what each patient cost
Once a month: calls, bookings, cost per booking for each campaign, and what we're changing next. You have full access to the ad accounts any time.
The system we'd build for your practice.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Dental is a lane we're opening now. For your practice, the same tracking-first system would count booked visits and emergency calls, with patient details kept out of the ad platforms.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us about your practice and your area.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a dental practice like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What dentists ask us.
How much does marketing cost for a dental practice?
Google and Meta ads management is $1,500 to $4,000 a month, plus ad spend from $600 a month that you pay straight to Google or Meta. Social media starts at $1,800 a month, and a website is $1,500 to $7,000 one time. Local SEO is quoted on the free call. Ads and social are month to month with 30 days notice, and there are no hidden fees.
How fast will we see new patients?
Ads can bring calls and bookings in the first weeks once tracking is live. Map rankings and SEO take months, because reviews, photos and pages build up over time. No one can honestly guarantee a number of new patients, and we won't.
How do you handle HIPAA and patient privacy?
We set tracking up to keep patient details out of Google, Meta and other ad platforms and their pixels. They count that a call or a booking happened, not who the patient is or what they came in for. Health ads also have stricter rules on Google and Meta, and we write every ad to fit them. If you have a compliance person, we walk them through the setup before anything goes live.
Should we advertise a new patient special?
Usually, yes. A clear first-visit offer, like an exam, X-rays and a cleaning at one price, gives someone choosing between three practices a reason to pick you. You set the offer and its terms, we track the bookings it brings in, and you approve every ad before it runs.
Should cosmetic and general dentistry have separate campaigns?
Yes. Cleanings, checkups and emergencies are quick decisions close to home. Implants, veneers and clear aligners are bigger decisions that often cost more per click, so they get their own campaigns, pages and budget, and you see the cost per consult for each.
Can our ads run only when we can answer, Saturdays included?
Yes. Call ads follow your front desk hours, including Saturdays, and pause when nobody can pick up. Booking ads can keep running after hours, so a patient searching on Friday night can still book a Saturday visit online.
Let's get new patients calling.
A free 15-minute call, by phone or video. We'll look at your practice, the dentists around you and how patients search in your area, tell you what's realistic, and leave you with a plan, whether or not we work together.