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Chiropractic marketing that turns back pain searches into first visits.
Sunward Marketing is a Miami agency that helps chiropractors get found on Google Maps and in searches like "chiropractor near me", "lower back pain relief" and "chiropractor after car accident". We run Google Ads, local SEO, your Google Business Profile, your website and social media, in English and Spanish, across Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do chiropractors tell us first?
The map, accident patients, and first visits that never turn into a plan. Here's what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "Most new patients pick a chiropractor from the map, and I'm not in the top three." | We work your Google Business Profile for the services you actually offer, add real photos of your office and keep new reviews coming, office by office. "Chiropractor near me" ads run next to the map while the profile builds up. |
| "After a car accident, people want to know if we take their insurance before they'll book." | We build a plain page on how your office handles car accident care, PIP and auto insurance, written with you and approved by you. Ads for searches like "chiropractor after car accident" go straight to it, during the hours your front desk can take the call. |
| "Our first-visit special fills the book once. Then people disappear." | A cheap first visit attracts people looking for one cheap visit. We aim ads at back, neck and sciatica pain that keeps coming back, and your pages explain what care looks like after the first visit, so people know what they're signing up for. |
What does chiropractic marketing include?
Five services, each set up for a chiropractic office, all aimed at a booked first visit.
Google Ads for pain and accident searches
Separate campaigns for "chiropractor near me", back, neck and sciatica pain, and car accident searches, each sending people to the page that answers their question.
Google Business Profile and local SEO
Where most first visits start: your services, hours, photos of your adjusting rooms and a steady flow of reviews, with a profile for each location.
A website that books the first visit
Pages for the conditions you treat, a car accident page, your first-visit offer and price, the insurance you take, and online booking.
Facebook and Instagram ads
Short video of the doctor explaining a first visit, with your offer, shown to people who live or work near your office. Written for Meta's stricter health ad rules.
Social media filmed at your office
We film the doctor, the adjusting rooms and patients who are happy to be on camera, so people in pain see a real office and a real person before they book.
How does someone in pain pick a chiropractor?
Fast, and usually from their phone. They search, check the closest map results, look for the price of a first visit and whether you take their insurance, then call or book. Here's what we set up at each step.
The back goes out, or the car gets hit
Searches like "chiropractor near me", "lower back pain relief", "sciatica treatment" or "chiropractor after car accident". Each kind gets its own campaign and its own page.
They check the closest map results
Distance, stars, photos and "open now" decide a lot. We keep your profile full and current at every location, and make asking for reviews part of your front desk routine.
They look for three answers
What does the first visit cost, do you take my insurance, and can I get in this week? Your pages answer all three on the first screen.
They call or book
Tap-to-call and online booking on every page, with call tracking and booking tracking that record the search behind each first visit, without sending patient details to any ad platform.
The first visit sets up the plan
Pages and short videos explain how you work and what a plan of care looks like at your office, so new patients arrive knowing what to expect.
You see the cost of each first visit
A monthly report: calls, bookings, cost per first visit by campaign, and what we're changing next. Full access to the ad accounts any time.
The system we'd build for your office.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Chiropractic is a lane we're opening now, and the same tracking-first system is what we'd set up for your office: first visits counted by the search that brought them, patient details kept out of the ad platforms.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us about your office and your area.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a chiropractic office like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What chiropractors ask us.
How much does marketing cost for a chiropractic office?
Ads management for Google, Facebook and Instagram runs $1,500 to $4,000 a month, plus your ad spend, from $600 a month, paid straight to Google or Meta. Social media starts at $1,800 a month. A website is $1,500 to $7,000 one time, and local SEO is quoted on the free call. Everything monthly is month to month, with 30 days notice to cancel.
How fast will new patients come in?
Search ads can start bringing calls and first-visit bookings within the first few weeks once tracking is live. Moving up on the map takes months of reviews, photos and steady profile work. We don't guarantee patient numbers or map positions, and you should be wary of anyone who does.
Can you market to car accident patients?
Yes, as long as it stays factual. We run ads for searches like "chiropractor after car accident" to a page that explains how your office works with PIP and auto insurance, in your words and approved by you. We don't promise coverage or outcomes, and we keep patient details out of the ad platforms.
Should we run a first-visit offer?
It helps people in pain say yes to someone new. A clear price for the first visit, written the way you actually run it, is easier to say yes to than a vague discount. You set the terms and approve every ad, and we track first-visit bookings by campaign so you can see what the offer brings in.
How do you keep patient information private?
Our tracking counts calls and bookings without passing names, conditions or visit details to Google, Meta or their pixels. Health ads on both platforms follow stricter rules, so we write to fit them, and your compliance person can review the setup before launch.
Can you reach Spanish-speaking patients?
Yes. Our team is bilingual, so ads, pages and posts can run in English, Spanish or both, written in Spanish from the start for searches like "quiropráctico cerca de mí", not translated.
Let's book more first visits.
A free 15-minute call, by phone or video. We'll look at the map around your office, the chiropractors you compete with and what people search nearby, tell you what's realistic, and leave you with a plan, whether or not we work together.