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Physical therapy marketing that brings in patients, with or without a referral.
Sunward Marketing is a Miami agency that helps physical therapy clinics reach patients who search for PT on their own, and makes it easier for doctors' offices to send them. We run Google Ads, local SEO, Google Business Profile, websites and social media for sports, post-surgery and pain rehab, in English and Spanish, across Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do physical therapy owners tell us first?
Too much rides on referrals, patients don't know they can come straight in, and the clinic looks like every other one online. Here's what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "Most of our patients come from a few surgeons. If one retires or moves, we feel it." | Referrals stay your base, and we build a second source next to them: patients who find you on Google for the condition, the surgery or the sport. That way your schedule doesn't hang on a handful of offices. |
| "Patients don't know they can start with us without seeing a doctor first." | We write a plain direct access page for your site: who can start with you directly, when a doctor's referral or prescription is still needed, and how insurance fits in, all based on how your clinic works and approved by you. |
| "We're great with athletes and post-op patients. Online we look like every other clinic." | Your site gets real pages for ACL rehab, knee and hip replacement recovery, shoulder surgery and sports injuries, and we film your therapists working with patients who agree to be on camera. People see the work before they book. |
What does physical therapy marketing include?
Five services, set up for a PT clinic, all aimed at a booked first appointment, whether the patient came from a search or a doctor's office.
Google Ads by condition and procedure
Campaigns for searches like "physical therapy near me", "PT after knee replacement", "ACL rehab" and "sports physical therapy", each near the clinic that treats it.
A Google profile for each clinic
Patients pick PT close to home or work, so each location gets its own profile, with photos of your gym floor and treatment rooms, your hours and a steady flow of reviews.
A website for patients and referrers
Pages for post-surgery rehab, sports injuries and the conditions you treat, a direct access page, the insurance you take, online booking, and a clear page for doctors' offices on how to refer.
Facebook and Instagram ads
Video of your therapists and your space, shown to active people near each clinic. Written to fit Meta's stricter rules for health ads.
Social media filmed at your clinic
We film your therapists, short exercise clips they sign off on, and patients getting back to running, lifting or playing, when they're happy to share it.
How do patients choose a physical therapy clinic?
Two ways in: a doctor hands them a name, or they search on their own. Either way, most people look you up before they call. Here's what we set up along the way.
A referral or a search
Some patients leave the surgeon's office with your name. Others search "physical therapy near me" or "sports PT" after an injury. We cover both: ads and pages for the searches, and a clear path for referrals.
They look you up
Even referred patients check your reviews, your location and your parking before they call. Your Google profile shows real photos, current hours and recent reviews for each clinic.
They check insurance and referral rules
Do you take my plan? Do I need a prescription first? Your site answers both plainly, including when they can start with you directly.
They call or book
Tap-to-call and online booking on every page. Tracking counts each call and booking and the search behind it, and keeps patient details away from the ad platforms.
Doctors' offices send patients your way
A page for referring offices with what you treat, your locations, how to send a referral and who to call. We don't do in-person physician outreach, but we make your clinic easy to refer to.
You see where patients came from
A monthly report: calls and bookings by campaign and by clinic, cost per new patient appointment, and what we're changing next.
The system we'd build for your clinic.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Physical therapy is a lane we're opening now, and this tracking-first system is what we'd build for your clinic, with first appointments counted by search and by location, and patient details kept out of the ad platforms.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us about your clinic and your area.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a physical therapy clinic like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What physical therapy owners ask us.
How much does marketing cost for a physical therapy clinic?
Ads management for Google and Meta is $1,500 to $4,000 a month, depending on clinics and campaigns, plus ad spend from $600 a month paid straight to Google or Meta. Social media starts at $1,800 a month, websites are $1,500 to $7,000 one time, and local SEO is quoted on the free call. Month to month, no long-term contract, no hidden fees.
How fast will we see new patients?
Search ads can bring calls and bookings in the first weeks once tracking is in place. Map rankings and SEO pages take months to build. Referral growth depends on your relationships with doctors' offices, so we don't promise patient numbers on either path.
Can marketing help if most of our patients come from physician referrals?
Yes. Referrals stay your base, and we add patients who find you directly on Google, plus a clear page that makes it easy for doctors' offices to send patients. In-person physician outreach stays with your team; we make sure what those offices find online backs it up.
Can you explain direct access on our website?
Yes. We write a plain page on how patients can start with you, when a doctor's referral or prescription is still needed, and how insurance fits in, based on how your clinic works. You approve it before it goes live, and it never promises coverage.
Do you market sports and post-surgery rehab separately?
Yes. An athlete searching "sports physical therapy" and a patient searching "PT after knee replacement" want different things, so each gets its own campaign, page and budget, and you see what a booked appointment costs for each.
How do you handle HIPAA and patient privacy?
Tracking is set up to keep patient details out of Google, Meta and their pixels. The platforms learn that a call or booking happened, not who the patient is, what they're being treated for or who referred them. Health ads follow stricter rules on both platforms, and we write every ad to fit them.
Let's get your clinic found.
A free 15-minute call, by phone or video. We'll look at your clinics, where your patients come from today and how people search for PT near you, tell you what's realistic, and leave you with a plan, whether or not we work together.