How much does a marketing agency cost in Miami?

How do marketing agencies charge?

Most agencies use one of three models, and some mix them. None of them is right or wrong on its own. What matters is that you know what you're paying for and what you get back.

Pricing model	How it works, and what to ask
Monthly retainer	A flat fee every month for an agreed set of work, like running your ads or posting to your pages. Ask exactly what's included, how often someone works on your account, and how much notice you need to give to cancel.
Percent of ad spend	The fee is a share of what you spend on ads, so it grows when your budget grows. Ask whether there's a minimum fee, and whether the work actually grows when the budget does.
Project fee	One price for one job with a clear finish line, like a website or a landing page. Ask what's in the quote, how many rounds of changes you get, and what would cost extra later.
Hourly or pay per lead	Some consultants bill by the hour, and some lead services charge for each lead they send. With pay per lead, ask whether the same lead also goes to other businesses.

What does Sunward Marketing charge?

We charge a monthly fee for ongoing work and a project fee for websites. We don't take a percent of your ad spend. These are the same prices you'll find on our pricing page.

Service	Price and terms
Google Ads and Facebook and Instagram ads	$1,500 to $4,000 a month for management, plus ad spend from $600 a month, paid straight to Google or Meta. Month to month, cancel with 30 days notice.
Social media and content	From $1,800 a month. Our crew films and photographs in person, then we edit, post and manage your pages. Month to month.
Websites and landing pages	$1,500 to $7,000 one time, quoted after a short call. Paid when work starts, with nothing added later.
Local SEO and Google Business Profile	Quoted on the free call, because it depends on how many locations you have and where your listings stand today.

So the smallest paid ads plan comes to $2,100 a month: $1,500 to us and $600 to Google or Meta. There are no long-term contracts and no hidden fees, and your ad accounts, data and content belong to you.

Is ad spend part of the agency's price?

Not with us, and with any agency you should know which is which. Ad spend is the money Google or Meta charges to show your ads. The management fee is what you pay the agency to build, run and report on them.

We keep the two apart. Your ad spend is charged straight to your own ad account, and our fee is a separate bill, so you always see exactly what each one cost.

When you compare quotes, ask every agency the same two questions. Is this number the fee, the ad spend, or both? And whose name is the ad account in? A quote that mixes fee and spend can look cheap or expensive for the wrong reasons. With us, the account is in your name and stays yours if you ever leave.

Why do quotes for the same work vary so much?

Because the same work is rarely the same. Two businesses in the same trade can need very different amounts of it. These are the things that decide where you land in our ranges:

• Locations. Each location gets its own campaigns, its own Google Business Profile and its own tracking.
• Channels and campaigns. Google alone, or Google plus Facebook and Instagram. Every channel is one more thing to build, test and watch each week.
• Languages. English and Spanish means two sets of ads, pages and posts, written by people on a bilingual team.
• Content. How many shoot days, videos, photos and posts you need each month.
• Website size. A few pages with a contact form cost less than a site with online booking, two languages or a page for every service and city.

Your trade matters too. A personal injury firm competes for some of the most expensive clicks on Google, so its campaigns need tight keywords and a close look at which calls become cases. A dental office needs tracking set up to keep patient details out of ad platforms. That work shows up in the price.

What should every agency price include?

Whatever an agency charges, a few things should come with it, not as extras. With us, every plan includes:

• Call, form and booking tracking, set up before a dollar is spent, so you measure customers and not clicks.
• A monthly report in plain English: calls, bookings, what each customer cost and what we're changing next.
• Full access to your ad accounts, data and content, which stay yours if you leave.
• A real person on the phone: Chris in English, Juan in Spanish, Monday to Friday, 10 AM to 6 PM Eastern.

What should you watch out for?

A few things are worth asking about before you sign anything:

• A long contract before you've seen a single result. Ours are month to month, with 30 days notice to cancel.
• Ad accounts in the agency's name. If you leave, you can lose the account history and the data.
• Reports full of impressions and clicks, with no calls, bookings or cost per customer.
• A fee mixed into the ad spend, so you can't see what Google or Meta actually charged.
• Costs that show up after you sign. Ask for one number, in writing, before work starts.

How do you know if it's worth the money?

Compare what a new customer costs you with what that customer is worth to you. That's the math that matters, and it's why we set up tracking before anything else.

A simple example, with made-up numbers: say a new customer is worth $1,000 to you over a year. If ads and management together bring in customers at $300 each, the marketing pays for itself. If each one costs $1,500, something has to change: the ads, the page they land on, or the channel.

For reference, the Google Ads accounts our team ran in 2025 for local businesses tracked more than $3.5 million in client revenue from under $46,000 in total ad spend, at an average of $8 per conversion. Every business and market is different, and past results don't guarantee yours. What carries over is the system: tracking first, then weekly work on what brings customers.

How do you get an exact price?

Book a free 15-minute call, by phone or video. Tell us what you do, where, and what you want more of. We'll give you one price for your business, and that's the price you pay. You'll leave with a plan, whether or not we work together.