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Insurance agency marketing that brings in quote requests all year.
Sunward Marketing runs marketing for insurance agencies in Miami-Dade, Broward and Palm Beach: Google Ads for searches like "home insurance quote" and "car insurance near me", Facebook and Instagram ads set up in Meta's financial products category, and campaigns timed to open enrollment and hurricane season, in English and Spanish. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Why is new business so uneven for insurance agencies?
Because people only shop for coverage at certain moments, and most agencies market the same way all year. Here are the three things agency owners bring up first, and what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "Open enrollment buries us. Then the phone goes quiet." | We plan the year around the lines you write. Health ads ramp up for open enrollment, home and flood ads run ahead of hurricane season, and auto and life fill the months in between, so your agents aren't idle in March. |
| "By the time we call a quote request back, they've bought somewhere else." | Quote shoppers often ask more than one agency, so the first good callback has the edge. Short quote forms ask only what you need to start, alerts reach your team the moment one comes in, and call ads run when someone can answer. You tell us which quotes bound, so we see cost per policy. |
| "Half our clients would rather do this in Spanish." | Then the ads should be in Spanish too. Our bilingual team writes Spanish ads and pages from scratch, not translations, and Spanish ads can show the number of the person on your team who takes Spanish calls. |
What does marketing for an insurance agency include?
Five pieces, run by one team, each pointed at a quote request from someone who's ready to switch or buy.
Google Ads and Google Screened ads
Ads for "home insurance quote Miami", "car insurance near me" and "health insurance agent", with budgets that rise for open enrollment and before storm season. Google Screened ads where Google offers them for your agency.
Reviews and Google Business Profile
Reviews tell shoppers you'll pick up when they have a claim. We keep your profile complete, show your office and team, and set up a review request your team sends after a policy binds or a claim goes well.
A page for every line you write
Home, auto, flood, health, life and business insurance, each with its own page, a short quote form and a tap-to-call button, in English and Spanish.
Facebook and Instagram ads, by Meta's rules
Insurance ads run in Meta's financial products and services category, with no age, gender or ZIP code targeting. Clear messages do the sorting: open enrollment help, renewal reviews, storm prep checklists.
Social media and content
Short videos of your agents answering what clients ask: what a hurricane deductible is, what flood coverage covers, what to do after a fender bender. Filmed in person by our crew, in both languages.
How do people find an insurance agency?
Something makes them shop, they search, they compare a few agencies and they ask for a quote. Here's each step and what we set up for it.
Something makes them shop
A renewal notice with a higher premium, a new car, a new home, open enrollment or a storm on the forecast. We build your calendar around these moments, so ads are live before the rush.
They search
"Home insurance quote", "seguro de carro", "insurance agency near me". We run ads in English and Spanish on the lines you write, during the hours your team can answer.
They compare agencies
Shoppers check your reviews and your Google profile before they call. We keep both strong, and your site shows the carriers you work with, the lines you write and the languages you speak.
They ask for a quote
By phone or a short form. Every call and form is tracked back to the ad or page that brought it, and alerts reach your team right away.
You quote and bind
You tell us which requests turned into policies, so we measure cost per policy, not cost per click, and move budget to the lines that pay.
They renew and refer
We set up a review request your team sends after a policy binds and a short referral ask for renewals. Your content keeps you in their feed, so you're the agency they name when a friend asks.
The system we'd set up for you.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Insurance is a lane we're opening now, and the same tracking-first system is what we'd build for your agency, with every quote call and form tracked to the search or post that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us the lines you write and where.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for an agency like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What insurance agency owners ask us.
Can insurance agencies advertise on Facebook and Instagram?
Yes. Insurance ads run in Meta's special ad category for financial products and services, so they can't target by age, gender or ZIP code. We set them up in that category and write ads that reach the right people by what they say.
When should an insurance agency spend the most on ads?
When people are shopping for the lines you write. For health plans, that's open enrollment. For home, wind and flood, it's ahead of hurricane season, which runs June through November, and before a storm is on the forecast. Auto and life sell all year, so they carry the months in between.
Are these shared leads?
No. We don't buy or resell leads. Quote requests come from your own ads, your own Google profile and your own website, so they go to your agency and nobody else.
Do you run insurance ads in Spanish?
Yes. Our team is bilingual and writes Spanish ads and pages from scratch, not translations. Spanish ads can point to the person on your team who takes Spanish calls.
How much does marketing cost for an insurance agency?
Ads management for Google, Facebook and Instagram runs $1,500 to $4,000 a month, plus ad spend from $600 a month that you pay straight to Google or Meta. Social media starts at $1,800 a month, and a website is $1,500 to $7,000 one time, quoted after a short call. Ads and social are month to month, cancel with 30 days notice.
How fast will we get quote requests?
Search ads can bring calls and quote requests in the first weeks once tracking is live, and sooner when people are already shopping, like during open enrollment. Map rankings, reviews and SEO take months. We don't guarantee results, and we'll tell you on the call what's realistic for your lines and your area.
Let's get more quote requests coming in.
A free 15-minute call, by phone or video. We'll look at the lines you write, your area and the agencies you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.