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Roofing marketing that brings in leak calls and re-roof jobs.
Sunward Marketing is a Miami agency that gets roofing companies more calls for leak repair, storm damage and roof replacement. We run Google Ads, Local Services Ads, local SEO, websites and social content for roofers in Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Three things roofers tell us on the first call.
And what we do about each one.
| What owners tell us | What we do about it |
|---|---|
| "After a storm the phone won't stop. A month later, it barely rings." | We write and approve your storm campaigns before hurricane season starts, so they can go live the morning after a storm. Between storms, inspection and re-roof campaigns keep estimates on the calendar, and we push replacements hardest in the dry months, when your crews can work. |
| "Homeowners get four quotes and go with the cheapest." | Your ads and pages lead with what a low bid can't show: your license number, the permits you pull, your workmanship warranty, the roof types you install and photos of jobs in their neighborhood. The estimate starts on trust, not on price. |
| "After every hurricane, out-of-town crews show up and outbid us on Google." | We lean on what a crew from out of state can't show: a local address, years of reviews from your neighborhoods and a Google profile full of real job photos. Your ads stay inside the area you actually serve, so you aren't paying for clicks from the next county over. |
What does Sunward run for a roofing company?
Five services, built for roofing and tied together by call tracking, so you can see which ones bring signed jobs.
Google Ads and Local Services Ads
Ads for "roof leak repair near me", "roof replacement Miami" and "storm damage roof repair", plus Local Services Ads, where you pay per lead. Storm campaigns sit ready to switch on.
Local SEO and Google Business Profile
A profile packed with photos of real roofs, service areas set by city and a review request after every job, so you climb the map where you work.
A roofing website that books estimates
A page for each service and roof type, from tile and shingle to metal and flat roofs, plus an estimate form that asks the age of the roof and whether it's leaking now.
Facebook and Instagram ads
Short videos of finished roofs, shown to homeowners in your area before hurricane season, right when people start looking up at their roof.
Social media and content
Our crew films the tear-off, the dry-in and the finished roof, plus your foreman explaining what failed. Real roofs sell the next estimate.
How do homeowners pick a roofer?
Most start with a problem they can see, search Google, compare photos and reviews, then call two or three roofers. We set up every step so you're one of those calls, and so you know which ad brought each one.
It starts with a stain or a storm
A water spot on the ceiling, missing tiles after a storm, or a letter from the insurance company about the age of the roof. People search "roof leak repair near me", "roof inspection" or "roof replacement cost". We build a campaign for each of those starting points.
They look at the top of the page
Local Services Ads come first, then search ads, then the map. We put you in all three with the same name, number and reviews, so you look like the established local roofer, because you are.
They check you out
Before calling, homeowners look for a license, reviews, photos and how long you've been around. Your profile and website answer those up front, along with permits, warranties and financing if you offer it.
They call or ask for an estimate
Tap-to-call on every page, and an estimate form that asks the address, roof type, roof age and whether there's an insurance claim. Call tracking shows which search or ad each call came from.
The estimate becomes a job, or it doesn't
We line up calls and forms against the jobs you actually sold, so budget moves to the searches that bring re-roofs, not only small repairs.
The finished roof sells the next one
After each job: a review request, before and after photos on your profile and a post of the finished roof. When a neighbor sees your yard sign and searches your name, they find a profile full of roofs near them.
The system we'd build for your roofing company.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not roofers. Roofing is a trade we're opening now, and the same tracking-first system is what we'd set up for you, with every call and estimate traced back to the search that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a roofing call costs depends on your area and your competition, and past results don't guarantee future ones. You'll get an honest estimate on the call. See the full ledger.
Tell us where you work and the roofs you install.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a roofing company like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What roofing company owners ask us.
How much does marketing cost for a roofing company?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and a roofing website is $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice.
How fast will a roofing company see more calls?
Search ads and Local Services Ads can bring calls in the first weeks once tracking is live. Climbing the map and ranking your website take months of steady work. Nobody can promise a number of roofing jobs, and we won't.
Can you get us into Local Services Ads for roofers?
Yes, if your license and insurance pass Google's checks. We set up the profile, the service areas and the job types you want, then manage it with you. You pay per lead, not per click, and the ads sit above everything else on the page.
Do you run storm damage ads after a hurricane?
Yes. We write and approve storm campaigns before the season, then switch them on for your service area after a storm hits. Florida has rules on how roofers can advertise around insurance claims, so claim ads stay plain and factual, never promise a free roof or offer to cover a deductible, and you approve every word before it runs.
Should we market roof repairs or full replacements?
Both, with separate budgets. Repair calls come in fast and often turn into replacement estimates. Re-roofs are the bigger jobs and take longer to decide, so they get their own campaigns, pages and follow-up ads, and one never starves the other.
Can you run our roofing ads in Spanish?
Yes. Our team is bilingual, and many Miami homeowners search in Spanish, for things like "techador cerca de mí" and "reparación de techos". We write separate Spanish ads and pages instead of running the English ones through a translator.
More for home service companies.
Be the roofer they call after the next storm.
A free 15-minute call, by phone or video. We'll look at your service area and the roofers you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.