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Remodeling contractor marketing that books consultations.
Sunward Marketing is a Miami agency that runs Google Ads, local SEO, project gallery websites and video walkthroughs for general contractors and remodelers in Miami-Dade, Broward and Palm Beach. Everything points at booked consultations for kitchens, baths and full remodels from homeowners with a real budget. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Why is it hard to keep good projects coming in?
Because big jobs take a long time to decide, and most of the leads that come in are still shopping. These are the three complaints we hear first from contractors, with our answer to each.
| What owners tell us | What we do about it |
|---|---|
| "We drive out to give estimates to people who were never going to hire us." | The booking form asks about scope, budget range and timeline before anyone gets a visit, and your pages give a realistic starting point for what projects cost. You see who is serious before you load the truck. |
| "A kitchen takes months to decide, and by then they've forgotten us." | Long decisions need follow-up. People who looked at your gallery or asked for a quote keep seeing your finished projects and walkthrough videos on Facebook, Instagram and YouTube while they make up their minds. |
| "Our work is great, but the website doesn't show it." | We photograph and film your finished projects in person, then sort them into a gallery by kitchens, baths, additions and full remodels. Homeowners see the quality before they ever call. |
What do we run for a contractor or remodeler?
Every piece below is built to put a consultation on your calendar with a homeowner who has a real project and a real budget.
Google Ads and Local Services Ads
Campaigns by project type for searches like "kitchen remodel near me", "bathroom remodeling contractor" and "general contractor Miami", with most of the budget on the jobs you want more of. Local Services Ads too, when your trade and license qualify.
Local SEO and Google Business Profile
Show up in the map in the cities you build in, with project photos sorted by job type, your service list filled in and reviews from finished projects.
A gallery that books consultations
A gallery by project type, a page for each service, your license and insurance up front, and a consultation form that asks about scope, budget and timeline.
Facebook and Instagram ads
Walkthrough videos and before-and-after reels for homeowners in your area, plus follow-up ads for people who already looked at your work and are still deciding.
Social media and content
Our crew films walkthroughs of finished kitchens and baths and shoots every stage of the job, so your pages show real work from demo day to the final reveal.
How do homeowners choose a remodeling contractor?
Slowly. They search, study photos for weeks, check licenses and reviews, then book consultations with a few companies. Below is that path, step by step, with what we build for each part.
They start with a search or a reel.
Searches like "kitchen remodel cost Miami" or "bathroom remodel near me", or a walkthrough video on Instagram. Your ads and your project photos show up in both places.
They study the gallery.
Homeowners look at a lot of photos before they call anyone. A gallery sorted by kitchens, baths and full remodels, with a short walkthrough video for each, does more selling than any ad.
They check your license and reviews.
Your license number, your insurance, a plain line saying you pull the permits and your recent reviews sit right where they look, on your site and your Google profile.
They take their time.
Big projects can take weeks or months to decide. Follow-up ads keep your finished work in front of people who already visited, so you're still on the list when they're ready.
They book a consultation.
A booking form that asks about scope, budget range, timeline and address, or a call straight to your office. Every booking and call is tracked back to the ad or search that brought it.
The contract gets signed.
Once a month we line up consultations with the ones that turned into signed projects, so budget moves toward the project types and cities that actually close.
What has this system done for other local businesses?
Not from remodelers yet. These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, and they tracked more than $3.5M in client revenue from under $46K in ad spend. Remodeling is a lane we're opening now. For your company we'd build the same tracking-first system, following each consultation through to the signed contract, even when that takes months.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
What would we run for your remodeling company?
We're off the phones right now.
Call Chris. In about five minutes he'll tell you where he'd start for a company like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What contractors and remodelers ask us.
How much does marketing cost for a remodeling contractor?
Our fee to run Google, Facebook and Instagram ads is $1,500 to $4,000 a month. Ad spend is separate, from $600 a month, and you pay it to Google or Meta directly. A website with a project gallery costs $1,500 to $7,000 one time, social media with filmed walkthroughs starts at $1,800 a month, and local SEO is quoted on the free call. Everything is month to month.
How fast will we get consultations?
Calls and consultation requests from ads can start in the first weeks once tracking is live. Showing up higher in the map and in search takes months. Remodels take a while to decide, so a lead from this month may sign months from now. We don't guarantee results, and we keep following each lead with you instead of counting it and moving on.
Can you cut down on tire kickers?
We can screen out many of them. Ads skip searches like "DIY" and "cheap", pages give a realistic idea of what projects cost, and the booking form asks about budget and timeline before anyone books a visit. The ones that still get through are easier to spot before you drive out.
Do you film video walkthroughs of our projects?
Yes. Our in-house crew comes out in person to film walkthroughs and photograph finished projects, plus the before when you tell us a job is starting. You own all of it, and it goes on your website, your Google profile and your social pages.
Do our license and permits go in the marketing?
Yes. Your license number goes on your website, your Google profile and your ads where there's room, along with the fact that you pull permits. Homeowners look for both, and you approve every ad before it runs.
Should we push kitchens and baths or full remodels?
Whatever you most want more of. Each project type gets its own campaign and budget, so we can keep kitchens and baths steady and push full remodels or additions when you have room on the schedule.
Let's book the projects you want.
A free 15-minute strategy call, by phone or video. We'll look at the projects you want more of and the contractors you compete with, tell you what's realistic, and leave you with a plan, whether or not we work together.