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Landscaping marketing that fills your routes with monthly accounts.
Sunward Marketing is a Miami agency that runs Google Ads, Local Services Ads, local SEO and before-and-after content for landscaping and lawn care companies in Miami-Dade, Broward and Palm Beach. We go after recurring maintenance contracts, HOA and commercial accounts, and install jobs worth the drive. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What gets in the way of growing a landscaping company?
Usually three things: routes spread too thin, one-time jobs that never come back, and a rainy season that swamps the crews and then lets the phone go quiet. Here's how we handle each one.
| What owners tell us | What we do about it |
|---|---|
| "My crews spend half the day driving between yards." | We aim ads and map rankings at the neighborhoods you already service, so new maintenance accounts land on streets your trucks already drive. More stops per route, less time behind the wheel. |
| "We do a big install and never hear from that customer again." | We build a maintenance offer into every install page and quote, and past install customers see follow-up ads for mulch, trimming and irrigation checks. More one-time jobs turn into monthly accounts. |
| "In the rainy season we can't keep up. In winter it slows right down." | Budgets follow your schedule. When routes are full, we pull back on new mowing accounts and push higher-ticket installs you can book ahead. When crews have open days, maintenance campaigns go back up. |
What do we run for a landscaping company?
Everything below points at one of two things: a signed maintenance contract or an install worth the drive.
Google Ads and Local Services Ads
Ads for searches like "lawn care near me", "landscaping company Miami" and "sprinkler repair", limited to the ZIP codes your crews cover. Maintenance and installs run as separate campaigns, and Local Services Ads join them when your business qualifies.
Local SEO and Google Business Profile
A Google profile that shows up in the map for your neighborhoods, with photos of real yards, every service you offer listed and a steady flow of reviews from maintenance customers.
A website that books the estimate
Separate pages for residential maintenance, installs and HOA or commercial work, a quote form that asks for the address and what the property needs, and tap-to-call on every page.
Facebook and Instagram ads
Before-and-after videos of finished yards shown to homeowners in the areas you work, plus seasonal offers for sod, mulch and planting when you have room on the schedule.
Social media and content
Our crew comes out and films your installs from bare ground to finished yard, so your pages show your work, not a stock photo of someone else's lawn.
How do customers find a landscaping company?
Most start with a Google search or a yard they drove past, compare photos and reviews, then call or ask for a quote. Here's that path, and what we set up at each step.
They search, or they see a yard they like.
Searches like "lawn service near me" or "paver installation Doral", or a before-and-after video on Instagram. Your ads and your Google profile show up in both places.
They compare photos on the map.
Homeowners look at a few companies on Google Maps. Real before-and-after photos, recent reviews and a clear list of services decide who gets the call.
They check that you cover their street.
Your site has a page for each service and lists the areas you work, so you get fewer calls from ZIP codes your crews can't reach.
They call or ask for an estimate.
Tap-to-call and a short quote form with the address and what they need. Every call and form is tracked back to the ad, search or post that brought it.
Property managers ask for a proposal.
HOA boards and commercial buyers want proof you can handle the scale: insurance, crew size and references. They get their own page and proposal form, tracked apart from homeowner calls.
The lead becomes a monthly account.
Once a month we line up the leads with the ones that signed a maintenance contract, and move budget toward the searches and neighborhoods that bring recurring work.
What has this system done for other local businesses?
Not from landscaping companies yet. These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, and they tracked more than $3.5M in client revenue from under $46K in ad spend. Landscaping is a lane we're opening now. For your company we'd build the same tracking-first system, with every call and quote request tied to the neighborhood and the campaign that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
What would we run for your landscaping company?
We're off the phones right now.
Call Chris and he'll tell you in about five minutes, along with what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What landscaping owners ask us.
How much does marketing cost for a landscaping company?
Ads management for Google, Facebook and Instagram is $1,500 to $4,000 a month, depending on how many campaigns we run. Your ad spend is separate, from $600 a month, paid straight to Google or Meta, and it can move up or down with your season. Social media starts at $1,800 a month, a website is $1,500 to $7,000 one time, and local SEO is quoted on the free call. No long-term contract.
How fast will the phone start ringing?
Paid ads are the fast part: calls can start in the first few weeks once call and form tracking is live. Climbing the map in your neighborhoods takes months of photos, reviews and profile work. We don't guarantee results, but you'll see every call and what it cost.
Can you help us get HOA and commercial contracts?
We can get you in front of them. HOA boards and property managers get their own page and campaign, with your insurance, crew size and references up front and a proposal request form. Those leads are tracked apart from homeowner calls, so you can see what each side brings in.
Should we market maintenance or installs?
Usually both, in separate campaigns. Maintenance contracts keep crews busy all year, and installs bring bigger tickets plus the before-and-after photos that sell the next job. We set the split by how full your routes are.
What changes in the rainy season?
Grass grows fast and maintenance routes fill up. We pull back on new mowing accounts when you're full and push installs, tree trimming and drainage work. In the dry months, when irrigation matters more, sprinkler repair and irrigation checks get the push.
Do you take the before-and-after photos?
Yes. Our in-house crew comes out to film and photograph your work in person: installs from start to finish, crews on the job and finished yards. You own every photo and video, and they go on your website, Google profile and social pages.
Let's fill your routes.
A free 15-minute strategy call, by phone or video. We'll look at your service area and the landscapers you compete with, tell you what's realistic, and leave you with a plan, whether or not we work together.