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Real estate marketing in Miami that brings you more sellers and serious buyers.
Sunward Marketing runs marketing for real estate agents and teams in Miami-Dade, Broward and Palm Beach: Google Ads for seller and buyer searches, listing and neighborhood videos our crew films in person, an Instagram that builds your name, and Facebook and Instagram ads set up in Meta's housing category. Ads management is $1,500 to $4,000 a month plus ad spend from $600, social media starts at $1,800 a month, and it's all month to month.
Why do good agents still struggle to find new clients?
Usually because the leads they pay for are shared, and the ones they could own were never set up. Here are the three things agents bring up first, and what we do about each.
| What agents tell us | What we do about it |
|---|---|
| "I pay for portal leads, and half of them never pick up the phone." | People who found you through your own ads, videos and reviews already know who you are when they reach out. We build that flow: search ads, a home value page and your Google profile, with alerts that reach your phone the moment a form comes in, so you call while they're still on the page. |
| "Facebook won't let me target my farm area anymore." | Housing ads run in Meta's special ad category: no age, gender or ZIP code targeting. So the content does the targeting. A video tour of a Coral Gables street gets watched by people who care about Coral Gables, and Google search ads catch everyone typing the neighborhood name. |
| "I want more listings, not just buyers who want to see one house." | Seller campaigns run on their own: searches like "sell my house" and "what is my home worth", a page where owners ask you for a real home value, and listing videos that show sellers how you'll market their home. |
What does marketing for a real estate agent include?
Five pieces, run by one team, each built to get a seller or a buyer to call you instead of the next agent.
Google Ads and Google Screened ads
Seller searches like "sell my house Miami" and "what is my home worth", and buyer searches by neighborhood, like "condos for sale in Brickell". Google Screened ads where Google offers them for agents in your area.
Local SEO and Google Business Profile
A profile with your reviews, photos of homes you've sold and posts about the neighborhoods you work, so you show up when someone searches "real estate agent near me".
A website that's yours, not your broker's
A home value page for sellers, neighborhood pages for buyers, your sold homes and your reviews, with forms that reach your phone right away.
Facebook and Instagram ads, in the housing category
Set up in Meta's housing category from day one. Listing videos, open house invites and seller offers that reach people by what they watch, since age, gender and ZIP targeting are off the table.
Instagram that builds your name
Our crew films you and your listings in person: walk-throughs, neighborhood tours and short answers to what buyers and sellers ask. People hire the agent they feel they know.
How do buyers and sellers find a real estate agent?
Rarely from one ad. They search, check your reviews, watch your videos and then call or fill out a form. Here's each step and what we set up for it.
A search or a scroll
Sellers type "what is my home worth" or "sell my house Miami". Buyers type a neighborhood and a home type. We set up ads and pages for both, kept apart so you can see what each kind of lead costs.
They look you up
Before they call, people search your name. They find a complete Google profile, recent reviews and a website about you, not just your brokerage.
They watch you
Listing walk-throughs, neighborhood tours and quick answers to buyer and seller questions, filmed by our crew and posted to your Instagram. This is where people decide you're their agent.
They reach out
A call, a home value request, a showing request or a DM. Every call and form is tracked back to the ad, page or post that brought it.
You answer fast
Online leads go cold quickly. Alerts send each new lead to your phone right away, and call ads only run when you or your team can pick up. You tell us which leads became appointments.
We report what worked
Once a month: seller leads, buyer leads, what each one cost, which neighborhoods and videos brought them, and what we're changing next.
The system we'd set up for you.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Real estate is a lane we're opening now, and the same tracking-first system is what we'd build for you, with every call, home value request and showing request tracked to its source.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us your market and your price range.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for an agent like you and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What real estate agents ask us.
Can real estate agents advertise on Facebook and Instagram?
Yes. Housing ads run in Meta's special ad category for housing, so they can't target by age, gender or ZIP code. We set your campaigns up in that category from the start and let listing videos and neighborhood content find the right people.
How do you get seller leads, not just buyer leads?
We run seller campaigns on their own: Google ads on searches like "sell my house" and "what is my home worth", a page where owners can ask you for a home value, and videos that show how you market a listing. You see seller leads and buyer leads as two separate numbers.
Do you film my listings?
Yes. Our in-house crew films and photographs in person across Miami-Dade, Broward and Palm Beach: listing walk-throughs, neighborhood tours and you on camera. You approve every video and ad before it goes up.
Can you market me in Spanish?
Yes. Our team is bilingual. We write Spanish ads and pages from scratch and film Spanish videos, so you reach the buyers and sellers who'd rather do this in Spanish.
How much does marketing cost for a real estate agent?
Ads management for Google, Facebook and Instagram runs $1,500 to $4,000 a month, plus ad spend from $600 a month that you pay straight to Google or Meta. Social media and content, filmed in person by our crew, starts at $1,800 a month. A website is $1,500 to $7,000 one time, quoted after a short call. Ads and social are month to month, cancel with 30 days notice.
How fast will I get leads?
Search ads can bring calls and forms in the first weeks once tracking is live. Map rankings, reviews and SEO take months to build, and seller leads can take longer to turn into listings because many owners plan a sale well ahead. We don't guarantee results, and we'll tell you on the call what's realistic for your market.
Let's get more sellers calling you.
A free 15-minute call, by phone or video. We'll look at your market, your price range and the agents you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.