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Veterinary marketing that brings new pet owners to your clinic.
Sunward Marketing is a Miami agency that helps veterinary clinics and animal hospitals get found by pet owners nearby, for searches like "vet near me", "emergency vet" and "puppy vaccines". We run Google Ads, Google Business Profile and local SEO, websites and social media for vets in Miami-Dade, Broward and Palm Beach, in English and Spanish. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do veterinarians tell us first?
Late-night calls that go to another clinic, new puppy owners who never hear about you, and reviews that decide everything. Here's what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "When a pet gets sick at night, owners call whoever shows up first." | If you see urgent or after-hours cases, call ads run during exactly those hours and your Google profile shows them, holidays included, so "emergency vet near me" finds a clinic that's open. If you don't, your budget stays off those searches and sick-pet searches go to your same-day appointments instead. Either way, no owner should drive to a clinic that's closed. |
| "New puppy and kitten owners walk into the big chain clinic down the street." | New owners search "puppy shots near me" and "first vet visit for a kitten" in the first few weeks. We run ads for those searches within a few miles of your clinic, send them to a new pet page that explains the first visits and your wellness plans, and show your real vets and techs, so it feels like the neighborhood clinic, because it is. |
| "One rough review and the phone goes quiet for a week." | Pet owners read reviews closely, because they're trusting you with family. We set up a simple review request your front desk sends after each visit, so happy owners far outnumber the rare bad day, and we help you reply to every review calmly, without sharing details of the visit. |
What does Sunward run for a veterinary clinic?
Five services, set up for a vet practice, all pointed at one thing: a pet owner nearby who calls or books a first visit.
Google Ads in a tight radius
Ads for "vet near me", "cat vet", "dog vaccines near me" and "spay and neuter", shown to owners a few miles away. Call ads follow your front desk hours, and urgent care campaigns run only when you can see the patient.
Google Business Profile and the map
Exact hours and holiday hours, your services, the animals you treat, photos of your exam rooms and team, and a steady flow of new reviews, so you win the map in the neighborhoods around you.
A website owners can book from
A new client page, online booking if your practice software allows it, a page for wellness plans and vaccines, the animals you see, and clear instructions for when you're closed. In English and Spanish.
Facebook and Instagram ads
New pet offers, vaccine days if you hold them, and wellness plan sign-ups, shown to pet owners who live nearby, with a booking link or tap-to-call right in the ad.
Social media filmed at your clinic
Our crew films your vets and techs with real patients, with the owner's OK: a puppy's first exam, a nervous cat settling down, a dental cleaning explained. People share pet videos, and they remember the clinic in them.
How do pet owners choose a vet?
Most pick a clinic close to home with good reviews and hours that fit, and they stay for years if the first visit goes well. Here's each step and what we set up for it.
Something sends them searching
A new puppy, a move to a new neighborhood, a boarding place that asks for vaccine records, or a pet that stopped eating. They search "vet near me", "vet open Saturday" or "rabies vaccine near me". We build a campaign for each of those moments.
They look at the map
Distance, "open now" and stars decide most first calls. We keep your profile complete and your hours exact, holidays included, so the map sends owners to a clinic that's actually open.
They read the reviews
Owners look for how the staff treated a scared pet, how long the wait was and whether prices were explained. Your review flow keeps recent ones coming, and your replies show how you handle a hard day.
They call or book
Tap-to-call and booking on every page, plus a new client form. Call tracking shows which search or ad each call came from, and missed call reports show the hours your phone needs more coverage.
The first visit becomes a habit
After the visit, a review request goes out, and your wellness plan page and posts give owners a reason to come back for the next vaccine and checkup, not only when something's wrong.
You see what a new client cost
Once a month: calls, bookings, new clients and cost per new client by campaign, plus what we'll change next. Full access to your ad accounts whenever you want it.
The system we'd build for your clinic.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not vets. Veterinary care is a lane we're opening now, and the same tracking-first system is what we'd set up for your clinic, with every new client call traced back to the search that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a new client costs depends on your area and the clinics around you, and past results don't guarantee future ones. You'll get an honest estimate on the call. See the full ledger.
Tell us where your clinic is and the pets you see.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a clinic like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What veterinary clinic owners ask us.
How much does marketing cost for a veterinary clinic?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and a website is $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice, with no hidden fees.
How fast will a vet clinic see new clients?
Search ads can bring calls from pet owners in the first weeks once tracking is live. Climbing the map takes months, because reviews, photos and pages add up over time. Nobody can honestly promise a number of new clients, and we won't.
Should we advertise for emergency vet searches?
Only for the hours you can actually take urgent cases. People searching "emergency vet" call the first clinic that's open, so those ads run during your urgent care hours, and your Google profile has to match. If you don't see emergencies, we leave those searches out and spend on wellness visits, vaccines and same-day sick visits instead.
Can you help us get more Google reviews?
Yes. We set up a short review request your front desk sends by text or email after a visit, and we help you reply to every review without sharing details of the pet's care. We never buy reviews or write them for you.
Can you promote our wellness plans?
Yes. Wellness plans get their own page in plain words: what's included, the monthly price if you share it, and how to sign up. Ads and posts show them to new pet owners nearby, and we track sign-up requests separately from regular visits.
Do you run vet ads in Spanish?
Yes. Our team is bilingual, and many Miami pet owners search in Spanish, for things like "veterinario cerca de mí" and "vacunas para perros". We write separate Spanish ads and pages instead of running the English ones through a translator.
Be the clinic pet owners call first.
A free 15-minute call, by phone or video. We'll look at your clinic, the vets around you and what pet owners in your area search for, tell you what's realistic, and leave you with a plan, whether or not we work together.