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Dog trainer marketing that fills your training calendar.
Sunward Marketing runs marketing for dog trainers in Miami-Dade, Broward and Palm Beach: Google Ads for searches like "dog trainer near me" and "puppy training classes", a Google profile full of reviews, and video of real training sessions our crew films in person for Instagram and Facebook. Ads management is $1,500 to $4,000 a month plus ad spend from $600, social media starts at $1,800 a month, and it's all month to month.
Why is it hard for a good dog trainer to get found?
Because owners only search when they need help, and they hire whoever they trust with their dog. Here are the three things trainers bring up first, and what we do about each.
| What trainers tell us | What we do about it |
|---|---|
| "People find me after the biting starts, not before." | We go after both moments. Puppy class ads and posts reach new owners early, and pages for specific problems, like leash pulling, jumping or reacting to other dogs, catch owners searching for help right when they need it. |
| "Board and train is my best program, but owners are nervous to leave their dog." | So we show them. With your clients' OK, our crew films a real stay: where the dogs sleep, what a training day looks like, and the go-home session where the owner sees the change. Nervous owners need to watch it before they book it. |
| "I spend half my day driving between clients." | Ads and map work are set to the area you actually want to serve, a few miles around your facility or the neighborhoods your in-home route already covers, so new clients sit close to the ones you have. |
What does marketing for a dog trainer include?
Five pieces, run by one team, each built so a dog owner nearby sees you work and books a first session.
Google Ads in your service area
Ads for "dog trainer near me", "puppy classes" and problem searches like "reactive dog training" or "stop dog pulling on leash", shown only in your area and sent to the page for that program.
Map results and reviews
Win the map for "dog training near me" with photos of real dogs, every program listed on your profile, and a steady flow of reviews from owners whose dogs just made progress.
Video of real dogs, filmed in person
Our crew films real sessions: a puppy learning to sit, a reactive dog walking calmly past another dog, a graduation day. Owners trust trainers they've watched work.
Facebook and Instagram ads
Your training videos run as ads to dog owners nearby, with puppy class start dates, board and train openings and a link to book an evaluation.
A page for every program
Puppy classes, private lessons, behavior help and board and train, each with what's included, how long it takes and a way to book a first session or a phone consult.
How do dog owners find a trainer?
A new puppy or a new problem sends them to Google, then the map, then your videos and reviews. Here's each step and what we set up for it.
A puppy or a problem
A new puppy comes home, or a dog starts pulling, jumping, barking or biting. The owner picks up the phone and searches. We set up ads and pages for the puppy searches and the problem searches.
They check the map
Most owners want someone close, so they look at the map results for "dog trainer near me". We keep your profile complete, your photos fresh and your service area set right.
They watch you work
Owners scroll your Instagram and your reviews to see how you handle dogs. Our crew films real sessions, so there's always something recent to watch.
They book an evaluation
A call, a form or a booking link. Every one is tracked back to the ad, page or post that brought it, and your booking link sits on your ads, your profile and your Instagram.
They finish the program
Graduation is the moment to ask for a review and to offer the next step: group classes after puppy school, or private lessons after board and train. We set up both asks.
We report what worked
Once a month: calls, bookings, what each new client cost, which programs they came for and what we're changing next.
The system we'd set up for you.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Dog training is a lane we're opening now, and the same tracking-first system is what we'd build for you, with every call, evaluation and class booking tracked to its source.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. Every business and market is different, and past results don't guarantee future ones. See the full ledger.
Tell us your programs and your area.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a training business like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What dog trainers ask us.
Do you work with in-home trainers or only training facilities?
Both. For a facility, ads and map work center on your location. For in-home training, we set them to the neighborhoods you're willing to drive to, so you don't get calls from an hour away.
How do you market board and train?
With video and clear details. We film a real stay with the owner's permission, build a page that explains how the program works, how long it runs and how owners get updates, then run ads to dog owners nearby.
Can you film my clients' dogs?
Yes, with their owners' OK. Our in-house crew comes to your sessions in person, and anyone who doesn't want their dog or their face on camera stays out of the shot.
How do we get more Google reviews?
Ask at the right moment, with a direct link. We set up a simple review request your team sends after a breakthrough session or a graduation, and we keep your profile active with new photos of real dogs.
How much does marketing cost for a dog trainer?
Ads management for Google, Facebook and Instagram runs $1,500 to $4,000 a month, plus ad spend from $600 a month that you pay straight to Google or Meta. Social media and video, filmed in person by our crew, starts at $1,800 a month. A website is $1,500 to $7,000 one time, quoted after a short call. Ads and social are month to month, cancel with 30 days notice.
How fast will we see new clients?
Search ads can bring calls and bookings in the first weeks once tracking is live. Map rankings and reviews take months to build, and video trust grows as your page fills up. We don't guarantee results, and we'll tell you on the call what's realistic for your area.
Let's fill your next puppy class.
A free 15-minute call, by phone or video. We'll look at your area, your programs and the trainers near you, tell you what's realistic, and leave you with a plan, whether or not we work together.