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Plumber marketing that makes you the first call when water hits the floor.
Sunward Marketing is a Miami agency that gets plumbing companies more emergency calls, water heater jobs and leak detection work. We run Google Ads, Local Services Ads, local SEO, websites and social content for plumbers in Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Three things plumbers tell us first.
And what we do about each one.
| What owners tell us | What we do about it |
|---|---|
| "Almost every job starts with a phone call, and I miss some of them under a sink." | Call tracking shows exactly which hours your calls go unanswered. We run ads hardest when someone can pick up, and if you add an on-call plumber or an answering service, the ads can run all night with you. |
| "Clogs keep us busy. Water heaters and repipes pay the bills." | Each job type gets its own campaign and budget: water heater replacement, tankless installs, leak detection, slab leaks, repiping and cast iron drain lines. Drain cleaning keeps the phone ringing on a set budget, and the bigger jobs get the rest. |
| "Google shows plumbers 40 minutes away above me in my own neighborhood." | That's a map problem, and it can be worked on. We set your service areas, fix your categories and hours, add photos from real jobs and ask every customer for a review, so you show up where your trucks already are. |
What does Sunward run for a plumbing company?
Five services, built for plumbing and tied together by call tracking, because nearly every plumbing job starts with a call.
Google Ads and Local Services Ads
Call-first ads for "emergency plumber", "plumber near me open now" and "water heater leaking", plus Local Services Ads, where you pay per lead. Ads run in the hours you can answer.
Local SEO and Google Business Profile
Win the map in the neighborhoods closest to your trucks, with true hours, photos from real jobs and reviews that mention the plumber by name.
A website that gets the call
A page for each job you want more of, from slab leak detection to water heater replacement, with tap-to-call fixed at the top and your license where people can see it.
Facebook and Instagram ads
Nobody scrolls Instagram for an emergency plumber. Social ads sell the planned work instead: tankless upgrades, water heater replacements and repipes for older homes.
Social media and content
We film drain camera inspections, a slab leak found and fixed, a clean water heater swap. Short clips show homeowners you do neat, careful work.
How do people choose a plumber?
In an emergency, they call the first plumber who looks open and close by, often within minutes of searching. For planned work like a water heater or a repipe, they compare. We set up a path for each.
Water where it shouldn't be
A burst pipe, a leaking water heater, an overflowing toilet, a drain backing up after a heavy rain. They grab a phone and search "emergency plumber near me" or "plumber open now".
They call the first plumber who looks open
Local Services Ads, call ads and the map come first. Each one shows your hours, your reviews and a call button, and we keep those hours true so you only get calls you can take.
The call is answered, or it goes to the next plumber
Call tracking records which search or ad each call came from and which ones were missed, hour by hour. You see exactly when unanswered calls are sending jobs to someone else.
Planned jobs take a little longer
A high water bill, an old water heater, low pressure, or cast iron drains in an older house. People search, read and compare. Your pages explain what the job involves, how you price it and what customers say about you.
We track the job, not just the call
We go through calls and forms with you to see which ones became paid jobs, and what kind. Budget moves to the job types that pay, not just the ones that ring.
A review after every visit
A short review request goes out after each job. Over time your profile fills with reviews that mention the plumber's name, the problem and how fast you got there.
The system we'd build for your plumbing company.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not plumbers. Plumbing is a trade we're opening now, and this is the system we'd build for you: every call tracked, sorted by job type and tied back to the ad that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a plumbing call costs depends on your area, the hours you run and your competition, and past results don't guarantee future ones. See the full ledger.
Tell us your area and which jobs you want more of.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a plumbing company like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What plumbing company owners ask us.
How much does marketing cost for a plumbing company?
Ads management on Google and Meta runs $1,500 to $4,000 a month. Ad spend is separate, starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and websites are $1,500 to $7,000 one time. There's no long-term contract: ads and social cancel with 30 days notice.
How fast will we get more plumbing calls?
Call ads and Local Services Ads can bring calls in the first weeks once tracking is live. Moving up the map and ranking your website take months. We can't guarantee a number of calls, and we'll tell you honestly what to expect in your area.
Should our plumbing ads run 24 hours a day?
Only if someone answers 24 hours a day. An emergency call that goes to voicemail usually goes to the next plumber. We schedule ads to your real hours, and if you add an on-call plumber, the ads stay on all night.
Do you set up Local Services Ads for plumbers?
Yes, once your license and insurance pass Google's checks. We pick the job types you want, set your service area and hours, and go through the leads with you every month. You pay per lead, not per click.
Can you get us more water heater and repipe jobs, not just clogs?
Yes. Each job type gets its own campaign, its own page and its own budget, and call tracking shows which ones turn into paid work. Over a few months, spend moves toward the jobs worth the most to you.
Do Facebook ads work for plumbers?
For planned work, they can. Nobody looks on Facebook for an emergency plumber, so emergencies go to Google. Facebook and Instagram are better for tankless upgrades, water heater replacements and repipes, shown to homeowners in your area.
More for home service companies.
Be the plumber they call first.
A free 15-minute call, by phone or video. We'll look at your service area and the plumbers who show up above you, tell you what's realistic, and leave you with a plan, whether or not we work together.