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AC and HVAC marketing that keeps your techs booked all year.
Sunward Marketing is a Miami agency that gets AC and HVAC companies more repair calls, replacement estimates and maintenance plan sign-ups. We run Google Ads, Local Services Ads, local SEO, websites and social content for HVAC contractors in Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Three things AC company owners tell us first.
And what we do about each one.
| What owners tell us | What we do about it |
|---|---|
| "In August we're turning calls away. In January the techs are washing trucks." | We plan the year in two halves. In the heat, spend goes to repair and replacement searches during your dispatch hours. In the milder months, it moves to maintenance plan sign-ups, tune-ups, duct cleaning and the replacements people have been putting off. |
| "We pay for clicks at 2 AM and nobody answers the phone." | Your ads follow your on-call schedule. If you run a 24-hour line, the ads run with it and say so. If you don't, night ads switch off or ask people to book a visit for the next morning, so you stop paying for calls you can't take. |
| "People call for a tune-up and we never hear from them again." | Every visit is the start of the next sale. Tune-up and repair customers get offered your maintenance plan, people who looked at your replacement page see follow-up ads, and reviews that name your techs keep you in front of the neighbors. |
What does Sunward run for an AC company?
Five services, built for HVAC and tied together by call tracking, so you can see which ones fill the dispatch board.
Google Ads and Local Services Ads
Call-first ads for "AC repair Miami", "AC not cooling" and "AC repair near me open now", scheduled to the hours your techs can roll, with Local Services Ads on top, where you pay per lead.
Local SEO and Google Business Profile
Hours that match your real on-call schedule, service areas by city, photos of installs and reviews that name the tech, so you show up on the map when the AC quits.
A website built for the hot-day call
Tap-to-call fixed at the top of every page, a page each for repair, replacement, ductwork and maintenance plans, and a short form for people who find you after hours.
Facebook and Instagram ads
Maintenance plan offers before the heat and replacement offers in the milder months, shown to homeowners in your area, with short clips of your techs at work.
Social media and content
We film installs, coil cleanings and your techs explaining in plain words what went wrong, so homeowners trust the truck before it pulls up.
How do homeowners pick an AC company?
Fast. When the AC quits in Miami heat, most people call the first company that looks open and close by. Replacements and maintenance plans take longer to decide, so we set up a separate path for each.
The AC quits, usually at the worst time
A hot night, a holiday weekend, a house full of guests. They search "AC repair near me", "AC not cooling" or "emergency AC repair" on their phone, and they want to talk to someone now.
They call whoever looks open
Local Services Ads, call ads and the map all show your hours and your reviews. We make sure those hours are true, because a closed sign at 9 PM sends the call to the next company.
Someone has to answer
Call tracking shows which ad or search each call came from and which calls went unanswered, hour by hour. That shows you exactly when an unanswered phone is costing you jobs.
The repair turns into a replacement quote
When the system is too old to fix, the homeowner starts researching: "AC replacement cost", brands, financing. Your replacement pages answer those questions, and follow-up ads keep you in the running while they decide.
The customer joins a maintenance plan
Your techs offer the plan on the visit, and follow-up ads remind the homeowner later. Plan members keep your techs busy in the slow months and call you first when something breaks.
They leave a review that names the tech
A review request goes out after every visit, so your profile fills with reviews that mention the tech, the neighborhood and how fast you came. That's what the next homeowner reads at 10 PM.
The system we'd build for your AC company.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not HVAC companies. We're opening home services now, and the same system is what we'd set up for you: every call tracked, and every dollar tied to the jobs it brought in.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What an AC repair call costs depends on your area, the season and your competition, and past results don't guarantee future ones. See the full ledger.
Tell us your service area and how many trucks you run.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for an AC company your size and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What AC company owners ask us.
How much does marketing cost for an AC company?
Ads management on Google and Meta runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and is paid straight to Google or Meta. Social media starts at $1,800 a month, and websites are $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice.
How fast will we get more AC repair calls?
Search ads and Local Services Ads can bring calls in the first weeks once tracking is live, and faster in the hot months. Map rankings and SEO take months. We'll give you an honest range for your area, not a guarantee.
Can our ads run only when someone can answer?
Yes. We schedule ads to your dispatch hours, by day and by hour. If you take calls around the clock, the ads can too. If not, they pause at night or switch to booking a visit for the morning.
Do you set up Local Services Ads for HVAC companies?
Yes, when your license and insurance pass Google's checks. We set up your job types and service areas, keep your hours accurate and review the leads with you. You pay per lead, and the ads show above everything else on the page.
How do you keep the phone busy in the cooler months?
We move budget from emergency repair to maintenance plans, tune-ups, duct cleaning and system replacements. Homeowners who nursed an old AC through the summer are ready to replace it, and plan members keep your techs working.
Do you market AC replacements differently from repairs?
Yes. A repair call is decided in minutes. A new system is a bigger purchase that people research first, so replacement campaigns get their own budget, pages that explain the options and financing if you offer it, and follow-up ads while they decide.
More for home service companies.
Let's keep your trucks moving all year.
A free 15-minute call, by phone or video. We'll look at your service area, your season and the AC companies you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.