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Pest control marketing that fills your routes with quarterly plans and termite jobs.
Sunward Marketing is a Miami agency that gets pest control companies more calls for roaches, rodents, mosquitoes and termites, then turns one-time calls into quarterly plans. We run Google Ads, Local Services Ads, local SEO, websites and social content for exterminators in Miami-Dade, Broward and Palm Beach, in English and Spanish. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do pest control owners tell us first?
One-time customers who never come back, a year that swings with the pests, and national brands at the top of Google. Here is what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "They call about roaches, we treat once, and we never hear from them again." | Every urgent ad and page leads into the plan. The first visit is sold as the start of quarterly service, and your site shows what the plan covers, how often you come and whether re-treatments between visits are included. We track how many first calls become plans, so budget goes to the searches that bring customers who stay. |
| "Swarm season is crazy. Then the termite calls stop." | We plan the year from your own call history. Termite inspection and tenting campaigns are written and approved before the spring swarms, mosquito service gets the budget when the summer rains start, and rodent work gets pushed in the months your phones say rat calls pick up. |
| "The national brands own the top of Google." | They spread their budget over the whole county. We keep yours inside the ZIP codes your trucks already run, put you in Local Services Ads and the map with real reviews, and lead with what a local company can say, like the owner's name and the same technician every quarter, if that's how you work. |
What does Sunward run for a pest control company?
Five services, built for pest control and tied together by call tracking, so you can see which ones bring plan sign-ups and termite jobs, not only calls.
Google Ads and Local Services Ads
Separate campaigns for "exterminator near me", "roaches in kitchen", "termite inspection" and "mosquito control", plus Local Services Ads, where you pay per lead. Urgent searches get call ads during the hours someone answers.
Local SEO and Google Business Profile
Your profile set up with each pest and service you handle, the cities you cover, photos from real jobs and a review request after every first visit, so you climb the map where your routes already run.
A website that sells the plan
A page per pest, from German roaches and palmetto bugs to roof rats and drywood termites, a plan page that explains quarterly visits, and separate pages for tenting, WDO inspections and commercial accounts.
Facebook and Instagram ads
Termite swarm reminders in the spring, mosquito service offers before the rainy season, and plan offers shown to homeowners in the neighborhoods you already service.
Social media and content
Our crew comes along to film inspections, bait stations, attic exclusion work and tent jobs, with the homeowner's OK, plus your technicians explaining what they found and why it came back.
How do homeowners pick an exterminator?
Fast, and usually right after they see something: a roach on the counter, droppings in the pantry, wings on the windowsill. They search, call a company that looks local and trustworthy, and decide on a plan after the first visit. We set up every step, and track which ad brought each call.
They see something and search right away
"Roaches in kitchen", "exterminator near me", "rats in attic", "flying termites in house". These searches come at night and on weekends too. We build a campaign for each pest, with call ads while someone can answer and a short form after hours.
They tap whoever looks close and answers
On a phone, Local Services Ads and the map fill the first screen. Your profile shows the cities you cover, real hours and reviews that name the pest the customer is fighting, so you're the company they tap.
They ask what you're going to spray
Parents and pet owners want to know what you apply, where, and how long to keep the kids and the dog off the floor. Your pages answer that in your technicians' words, which you approve, next to your license number and how the plan works.
They book the first visit
Tap-to-call on every page and a short form that asks the pest, where they see it and whether they rent or own. Call tracking ties each call and form to the search or ad that brought it.
The first visit becomes a plan, or it doesn't
You tell us which customers signed up for quarterly service. We line that up against the calls, so budget moves toward the searches and neighborhoods that bring plan customers and away from one-time sprays.
Termite work takes its own path
Inspections, WDO reports for home sales and tenting are bigger, slower decisions. They get their own pages, an inspection request form and follow-up ads for homeowners who read about tenting and didn't book yet.
The system we'd build for your pest control company.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not pest control companies. Pest control is a trade we're opening now, and the same tracking-first system is what we'd set up for you, with every call, inspection and plan sign-up traced back to the search that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a pest control call costs depends on your area, the season and your competition, and past results don't guarantee future ones. You'll get an honest estimate on the call. See the full ledger.
Tell us where your trucks run and the pests you treat.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a pest control company like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What pest control owners ask us.
How much does marketing cost for a pest control company?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and a pest control website is $1,500 to $7,000 one time, quoted after a short call. Ads and social are month to month, cancel with 30 days notice, with no hidden fees.
How fast will a pest control company see more calls?
Search ads and Local Services Ads can bring calls in the first weeks once call tracking is live. Climbing the map and ranking your website for termite and mosquito searches take months of reviews, photos and pages. Nobody can promise you a number of new plan customers, and we won't.
Can you get us into Local Services Ads for pest control?
Yes, if your company passes Google's checks on your license and insurance. We set up the profile, the cities you cover and the pest jobs you want, then manage it with you. You pay per lead instead of per click, and these ads show above the regular search ads.
Should we advertise one-time treatments or quarterly plans?
Both, but the plan is the goal. Urgent searches like "roaches in kitchen" bring the first call. The ad, the page and the follow-up all point toward quarterly service, and we measure how many first visits turn into plans, so you see what a plan customer really costs you.
Do you market termite tenting and inspections separately?
Yes. Tenting is a big, planned decision: the family moves out for a few days and the price is far above a general pest visit. It gets its own campaign, a page that walks through tenting from inspection to clearance, and an inspection request form. WDO inspections for home sales get their own page too, written for buyers and their realtors.
Can you help us win HOA and commercial accounts?
Yes. Condo associations, HOAs, property managers and office buildings buy differently from homeowners: a board or a manager compares a few companies and signs a service agreement. They get their own pages, search ads for terms like "commercial pest control Miami" and "HOA pest control", and a quote form that asks the property type, the number of units and how often they want service.
Be the first call when the roaches show up.
A free 15-minute call, by phone or video. We'll look at your service area, the pest control companies around you and how people there search for them, tell you what's realistic, and leave you with a plan, whether or not we work together.