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Electrician marketing that brings in emergency calls and panel upgrades.
Sunward Marketing is a Miami agency that gets electricians more emergency calls, panel upgrades, EV charger installs and generator jobs. We run Google Ads, Local Services Ads, local SEO, websites and social content for electrical contractors in Miami-Dade, Broward and Palm Beach, for homes and for businesses. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Three things electricians tell us first.
And what we do about each one.
| What owners tell us | What we do about it |
|---|---|
| "Half my calls are 'an outlet stopped working.' I want the panel and generator jobs." | Small service calls get a set budget, and the bigger jobs get their own campaigns and pages: panel upgrades, rewiring, EV charger installs, whole-home generators and transfer switches. You see what each job type costs to win, so the money goes where the tickets are bigger. |
| "People hire the cheapest guy with a truck, then call us to fix it." | Your license becomes the selling point. Your license number, your insurance and the permits you pull go in your ads, on your profile and on every page, because someone putting in a panel or a generator wants it done to code and inspected. An unlicensed side job can't show any of that. |
| "Right before a hurricane, everyone wants a generator. By then it's too late to install one." | We sell generators before the season, not during the rush. Generator and transfer switch campaigns run in the months before June, when there's time to quote, permit and install, and outage repair ads sit written and approved for the days after a storm. |
What does Sunward run for an electrical contractor?
Five services, built for electricians and tied together by call tracking, so you can see which ones bring emergency calls and which ones bring the panel and generator work.
Google Ads and Local Services Ads
Call-first ads for "emergency electrician", "electrician near me" and "half my house has no power", in English and Spanish, running only in the hours someone can take the call. Local Services Ads on top, where you pay per lead.
Local SEO and Google Business Profile
Categories set for the residential and commercial work you do, service areas by city, photos of real panels and installs, and a review request after each job, so you show up on the map when the lights go out.
An electrician website that sorts the work
A page for each job you want more of: panel upgrades, EV chargers, generators, lighting, rewiring and commercial work. Your license number on every page and tap-to-call at the top.
Facebook and Instagram ads
Generator and transfer switch offers in the months before hurricane season, EV charger installs, and panel upgrades for older homes, shown to homeowners in the cities you serve.
Social media and content
Our crew films a panel swap from old to new, a clean generator install and your electrician explaining a tripping breaker in plain words. Neat work on camera tells people you're the safe choice.
How do people choose an electrician?
It depends on the job. When the power is out, they call the first licensed electrician who looks open. For a panel, a generator or an EV charger, they research, compare quotes and ask about permits. We set up a path for each, and track every call back to where it came from.
The power goes out, or something sparks
Half the house is dark, a breaker keeps tripping, an outlet feels warm or smells like burning. They search "emergency electrician near me" or "24 hour electrician" and want someone on the phone now.
They call whoever looks licensed and open
Local Services Ads, call ads and the map come first. Each shows your hours, reviews and license, and we keep your hours honest, so the calls you get are calls you can take.
Planned jobs start with research
A new EV in the driveway, an insurance inspection that flagged an old panel, a remodel, or a summer without power after the last storm. People search "panel upgrade cost", "EV charger installation" and "whole house generator", and read before they call.
They ask about permits and inspections
Panel, generator and EV charger jobs usually need a permit. Your pages explain who pulls it, how the inspection works and how long the job takes, which is exactly what a careful homeowner wants to hear.
They call or ask for a quote
Tap-to-call on every page and a quote form that asks the job type, the age of the home and for a photo of the panel. Call tracking shows which search or ad each call came from, and which ones became jobs.
Businesses buy differently
Offices, stores, warehouses and property managers want an electrician who shows up on schedule, works after hours and carries the right insurance. Commercial work gets its own pages and campaigns, tracked apart from home calls.
The system we'd build for your electrical company.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not electricians. Electrical is a trade we're opening now, and the same tracking-first system is what we'd set up for you, with every emergency call and every panel or generator quote traced back to the search that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What an electrical call costs depends on your area, the job type and your competition, and past results don't guarantee future ones. You'll get an honest estimate on the call. See the full ledger.
Tell us the jobs you want more of, and where.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for an electrical company your size and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What electrical contractors ask us.
How much does marketing cost for an electrician?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and an electrician website is $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice.
How fast will we get more electrical calls?
Search ads and Local Services Ads can bring calls in the first weeks once tracking is live. Climbing the map and ranking your website take months of steady work. Nobody can promise a number of electrical jobs, and we won't.
Do you set up Local Services Ads for electricians?
Yes. Electricians are one of the trades Google offers Local Services Ads for. Your business goes through Google's checks, including your license and insurance, then we set up the service areas and job types you want and manage the leads with you. You pay per lead, not per click.
Should we market emergency calls or planned jobs like panels and generators?
Both, kept apart. Emergency calls come in fast, run on call ads and need someone to answer. Panels, generators, EV chargers and rewiring take longer to decide and pay more, so they get their own campaigns, pages and budget, and you see what each one costs.
When should we advertise generators?
Mostly before hurricane season. Generator and transfer switch jobs need time for the quote, the permit and the install, so those campaigns run in the months before June. After a storm, the focus moves to outage repairs and storm damage calls in your area, and you approve every ad before it runs.
Can you market our commercial electrical work separately?
Yes. Commercial clients search and decide differently, so offices, stores, warehouses and property managers get their own ads, pages and quote form, with your insurance, your after-hours availability and photos of commercial jobs you've done. Home and business leads show up as separate numbers in your report.
Be the electrician they call when the lights go out.
A free 15-minute call, by phone or video. We'll look at your service area and the electricians you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.