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Auto repair and detailing marketing that fills your bays.
Sunward Marketing is a Miami agency that gets auto repair shops and detailers more booked jobs, from brakes and car AC repair to ceramic coating and window tint. We run Google Ads, Google Business Profile and map results, websites with online booking, social ads and video filmed in person at your shop, in Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do auto shop owners tell us first?
Most of it comes back to trust and timing. Here are the three things we hear on almost every first call, and what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "People walk in assuming every mechanic is out to rip them off." | Your pages and ads answer that fear before the phone rings. They lead with what you put in writing, like the diagnostic fee, a call before any work beyond the estimate and your parts and labor warranty, plus photos of your real techs and bays. Reviews that say the final bill matched the quote go up front. |
| "In August everyone's AC is blowing hot. In January the bays are half empty." | We move the budget with the weather. Car AC repair and recharge ads run hardest when the heat hits, and in the cooler months the money shifts to brakes, maintenance, tires and check-ups before holiday road trips. |
| "Our detailing work is great, but people only compare prices." | Ceramic coating, paint protection film and tint sell on what people can see. Our crew films the paint correction, the coating going on and the water beading off after, so buyers see why your package costs what it does. Search ads catch "ceramic coating near me", and Instagram ads reach car people within a short drive. |
What does Sunward run for an auto repair shop or detailer?
Five services, one team, all pointed at a booked appointment or a call to your service desk, and all tracked so you see which ones bring paying jobs.
Google Ads for repair searches
Separate campaigns for "mechanic near me", "brake repair", "car AC repair Miami" and "check engine light", shown within a few miles of your shop and only while your service desk can answer.
Google Business Profile and reviews
Every service you do listed on your profile, photos of your bays and techs, accurate hours, and a review request after every pickup, so your reviews stay recent and mention the actual work.
A website that books appointments
A page for each service, from brakes and AC to diagnostics and transmissions, pages for the makes you know best, online booking for drop-offs, your warranty in plain words, and a fleet page for businesses with vans and trucks.
Facebook and Instagram ads
Before and after detailing video, tint and ceramic coating packages, and seasonal reminders like an AC check before summer, shown to drivers who live or work nearby.
Video from your shop floor
Our crew films in person: a tech showing a customer a worn brake pad, a full detail start to finish, a tint job. Plain explanations from the people doing the work are what make a stranger trust a shop.
How do drivers choose a mechanic or a detailer?
Repair starts with a problem and a search on a phone, often from a parking lot. Detailing starts with wanting the car to look new again. Here is each step and what we set up for it.
A noise, a warning light or the heat
Grinding brakes, a check engine light, an AC blowing warm in traffic on the Palmetto. People search "mechanic near me", "brake repair near me" or "car AC repair" and want someone today. We build a campaign for each kind of problem, with call ads during your service desk hours.
They pick from the map
Distance, stars and recent reviews do most of the deciding. We keep your profile complete, with your services, hours and real photos, and make the review request part of every pickup.
They check that you work on their car
European, Japanese, diesel, hybrid, work trucks. Your site has a page for the makes and the work you know best, so the owner searching "BMW repair near me" or "Toyota mechanic Hialeah" lands on a shop that knows the car.
They call or book
A tap-to-call button on every page, and online booking for drop-offs and detailing packages. Call tracking and booking tracking tie each job to the search or ad that brought it.
The car leaves and the review comes in
A review request goes out after pickup, and before and after photos go on your profile and your Instagram, so the next driver searching nearby sees fresh proof of the work.
Fleets come back every month
Businesses with vans and trucks bring repeat work. A fleet page, a quote form that asks how many vehicles they run and a separate search campaign go after those accounts, tracked apart from retail jobs.
The system we'd build for your shop.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not auto shops or detailers. Auto is a lane we're opening now, and the same tracking-first system is what we'd set up for you, with every call, booking and fleet quote traced back to the search that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a repair call or a detailing booking costs depends on your area, your services and the shops around you, and past results don't guarantee future ones. See the full ledger.
Tell us about your shop and the work you want more of.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a shop like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What shop owners and detailers ask us.
How much does marketing cost for an auto repair shop?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media and video, filmed in person at your shop, starts at $1,800 a month, and a website with online booking is $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice.
How fast will an auto shop see more cars?
Search ads can bring calls and booked appointments in the first weeks once call tracking is live. Climbing the map for "mechanic near me" and ranking your website take months of reviews, photos and pages. We don't guarantee a number of jobs, and we'll tell you on the call what's realistic around your shop.
How do you handle customers who think every mechanic overcharges?
With proof, not slogans. Your pages and ads show what you can put in writing, like your diagnostic fee, your warranty and how you handle work beyond the estimate. We film your techs explaining real repairs and ask every happy customer for a review. You approve every claim before it runs, so nothing says more than your shop can back up.
Should repair and detailing have separate campaigns?
Yes. Repair is urgent and close to home, and people call. Detailing, ceramic coating, paint protection film and tint are planned purchases that people research, compare on Instagram and book ahead. They get separate ads, pages and budgets, and you see the cost per booked job for each.
Can you help us win fleet accounts?
Yes. Companies with work vans, trucks or delivery cars search for terms like "fleet maintenance" and "fleet repair near me" and care about turnaround and a steady price per vehicle. We build a fleet page and a quote form that asks how many vehicles they run, put a separate search campaign behind it, and track fleet inquiries apart from retail customers.
Can you run our shop's ads in Spanish?
Yes. Our team is bilingual, and plenty of drivers here search in Spanish, for things like "mecánico cerca de mí", "reparación de frenos" and "arreglo de aire acondicionado de carro". We write the Spanish ads and pages ourselves, and calls from them are tracked like any other.
Be the shop drivers trust before they call.
A free 15-minute call, by phone or video. We'll look at your Google profile, the shops around you and the work you want more of, tell you what's realistic, and leave you with a plan, whether or not we work together.