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Salon and barbershop marketing that fills chairs midweek, not only on Saturday.
Sunward Marketing is a Miami agency that helps hair salons and barbershops book more new clients and get them back in the chair. We run Google Business Profile and map results, Google and Instagram ads, websites built around online booking, and content of your stylists and barbers filmed in person, in Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, social media from $1,800 a month, all month to month.
What do salon and barbershop owners tell us first?
Saturdays fill themselves. The slow weekdays, the clients who never rebook and the stylists who leave with their book are the problems we hear about on almost every call.
| What owners tell us | What we do about it |
|---|---|
| "Saturday is booked solid. Tuesday and Wednesday, half the chairs sit empty." | We spend where the gaps are. Ads run early in the week to people a few miles away, with an offer you choose, like a weekday color price or a midweek fade, and the link opens straight to your open slots. Saturday doesn't need ad money, so it doesn't get any. |
| "New clients come once and we never see them again." | The first visit gets a follow-up. Using the client list from your booking software, we can show Instagram and Facebook ads to people who haven't been back in six or eight weeks, and your posts remind them of the stylist who did their hair. You share the rebook numbers, so we count clients who came back, not likes. |
| "When a stylist leaves, half their clients follow them out the door." | We build the salon's name alongside the stylists'. Reels feature each stylist and tag their page, but bookings go through the salon's link and reviews land on the salon's Google profile, so new clients find the salon first. Your stylists grow a following, and the business keeps its own. |
What does marketing for a salon or barbershop include?
Five services, one team, each pointed at the same moment: someone nearby tapping Book and picking a time with one of your people.
Google Business Profile and map results
For "hair salon near me", "barber near me" and "balayage Miami". Every service on your profile, with prices if you share them, real photos of cuts and color, walk-in hours, and a Book button tied to your booking software if it connects to Google.
Google Ads in a tight radius
Ads for "keratin treatment near me", "curly hair salon" or "barbershop open Sunday", shown to people a few miles away, on the days and hours you have chairs to fill.
Instagram filmed in your chairs
Our crew films color reveals, fades, blowouts and braids in person, with every stylist and barber tagged. We can line your daily bookings up against views, shares, comments and saves to see which posts go with busier days, and tell you how sure the numbers are.
Facebook and Instagram ads
New client offers for people who live or work nearby, slow-day pushes, and win-back ads for past clients who are due for their next visit, each with your booking link in the ad.
A site that books, not a brochure
Your services and prices, each stylist with their specialties and their own booking link, your walk-in policy, parking, and a Book button that stays on screen on every phone.
How do people choose a new salon or barber?
On a phone, in a few minutes: a search or a post, a look at the work, a scroll through reviews, a check for an open time, then a booking. Here is each step and what we set up for it.
Something sends them looking
They moved, their stylist left, a wedding is coming, or they saw a cut on Instagram they want. The searches are specific: "curly hair specialist", "balayage near me", "barber open now". We build your ads and profile services around those exact words.
They look at the work
Photos on your Google profile and reels on Instagram decide it. We film real clients, with their OK, in your chairs, so your feed shows the cuts, color and fades your team actually does.
They read the reviews
People look for reviews that name the stylist and the service. A review link at checkout, a card at the front desk and a reply to every review keep your profile fresh and show the salon cares.
They look for an open time
If booking takes more than a few taps, they leave. Your booking link goes on Google, in your Instagram bio, in every ad and on every page. Walk-in barbershops show real hours and that walk-ins are welcome instead.
They book, and we count it
Bookings and calls are tracked back to the search, post or ad that brought them, through your booking software where it allows tracking and through the booking counts you share where it doesn't. You see which services and days bring new clients, and what each one cost.
They come back, or they drift
Rebooking at the chair is your team's job. Between visits, posts and win-back ads keep the salon and the stylist in front of past clients, and we track how many return, using the numbers from your booking software.
The system we'd build for your salon or barbershop.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not salons or barbershops. Salons are a lane we're opening now, and the same tracking-first system is what we'd set up for you, with every booking and call traced back to the post, search or ad that brought it.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a new salon client costs depends on your area, your services and the salons around you, and past results don't guarantee future ones. See the full ledger.
Tell us how many chairs you have and which days run slow.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a salon or barbershop like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What salon and barbershop owners ask us.
How much does marketing cost for a salon or barbershop?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media and content, filmed in person in your salon, starts at $1,800 a month. A website is $1,500 to $7,000 one time, quoted after a short call. Ads and social are month to month, cancel with 30 days notice.
How fast will we see more bookings?
Ads can bring bookings in the first weeks once your booking link and tracking are live. Climbing the map for "salon near me" and building an Instagram that sells take months of steady posts and reviews. We don't guarantee a number of new clients, and we'll tell you on the call what's realistic for your area.
Do you work with booth renters and salon suites?
Yes. For a booth rental salon, we market the salon so open chairs fill and renters see why it's worth staying, and we feature each renter in the content with their own handle. A renter or a suite owner can also work with us on their own, on the same month to month terms.
Should we market walk-ins or appointments?
Whichever way you actually work, and plenty of barbershops do both. Walk-in shops get ads and profile updates for searches like "barber open now" during the hours chairs are free. Appointment salons send every ad to the booking page. Mixed shops get both, set up so walk-in traffic doesn't pile onto hours that are already booked.
Can you film in our salon while we work?
Yes, during real appointments. We ask each client before we film them, shoot the reveal at the mirror and the details up close, and tag the stylist or barber who did the work. Nothing goes up until you've seen it.
Can you run our salon ads in Spanish?
Yes. Our team is bilingual and writes Spanish ads and posts from scratch, for searches like "peluquería cerca de mí", "barbería cerca de mí" and "keratina en Miami". We can run both languages side by side and show you which one books more chairs.
Let's fill your Tuesdays.
A free 15-minute call, by phone or video. We'll look at your Google profile, your Instagram and the salons and barbershops around you, tell you what's realistic, and leave you with a plan, whether or not we work together.