Monthly report: October 2026Sample AC Co. · Miami-Dade · made-up numbers
The month at a glance
123leads (calls, forms and bookings)
50booked jobs
$64ad cost per booked job
$41,600revenue from booked jobs, from your job software
Where the leads came from
| Source | Leads | Cost per lead | Booked jobs |
|---|---|---|---|
| Google search ads | 41 | $40 | 17 |
| Local Services Ads | 30 | $35 | 14 |
| Facebook and Instagram ads | 16 | $31 | 5 |
| Google Business Profile (map) | 27 | Free | 11 |
| Website, no ad | 9 | Free | 3 |
| Total | 123 | $37 | 50 |
Cost per lead in the total counts paid leads only: $3,200 for 87 leads from ads.
Calls
104calls
91answered
13missed
9of the missed calls came after 6 PM
Reviews and social media
- 40 review requests sent after jobs, 11 new Google reviews. Rating: 4.8 from 126 reviews.
- 12 posts and 8 short videos. Most watched: a tech explaining a frozen coil, 14,200 views and 31 shares.
- Weeks with two or more tech videos lined up with more calls from Instagram. With one month of data, we're not confident yet. We'll check again in December.
What we changed this month
- Paused ads from 9 PM to 7 AM, because 9 of the 13 missed calls came after hours and nobody was on the phone.
- Moved $300 from the Facebook tune-up ad to Local Services Ads, which booked jobs for less.
- Added ads for "AC repair Kendall" and "AC repair Doral", the two cities where you asked for more work.
Next month
- Start the maintenance plan offer for the milder months, on Facebook, Instagram and Google.
- Test a "same-day repair" ad against the current one.
- Ask for reviews by text the same day as the job, instead of the next morning.
This is a sample. The business and every number on it are made up to show the layout.