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Plastic surgery marketing that books more consultations.
Sunward Marketing is a Miami agency that helps plastic surgery practices book more consultations for procedures like breast augmentation, tummy tucks, liposuction and rhinoplasty. We run Google Ads, local SEO, websites and content filmed with your surgeons, in English and Spanish, across Miami-Dade, Broward and Palm Beach, with every ad written for Google and Meta's rules on cosmetic procedures. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
What do plastic surgeons tell us first?
A research phase that lasts for months, ads that get rejected, and messages that never turn into consults. Here's what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "Patients follow us for a year before they ever book a consult." | That's normal for surgery, so the marketing has to last as long as the decision. Your surgeons explain procedures, recovery and risks on video, your pages answer the questions people search at 1 AM, and follow-up ads keep you in front of people who already read a procedure page. When they're ready, you're the surgeon they already know. |
| "Our best before and after photos keep getting our ads rejected." | Google and Meta restrict ads for cosmetic procedures and before and after images. We write ads and landing pages to pass those rules from the start, and let your surgeons, your facility and your consultation do the selling. Your gallery stays on your website, shared with each patient's consent, apart from the pages your ads send people to. You approve every ad and page before it goes live. |
| "Lots of people message us asking for a price. Few of them book a consult." | Price is where most patients start. If you're comfortable sharing ranges or your consult fee, your pages say so, along with financing if you offer it. The consult form asks the procedure, the timeline and whether they'd come in or meet by video, so your coordinators know who to call first. We track how many messages become consults, not just how many came in. |
What does Sunward run for a plastic surgery practice?
Five services, set up for cosmetic surgery and tied together by tracking, so you can see which procedures and campaigns bring booked consults.
Google Ads by procedure
Separate campaigns for "breast augmentation Miami", "tummy tuck surgeon", "mommy makeover" and "rhinoplasty near me", each sent to its own procedure page. Budgets follow the procedures you want more of, and every ad is written to fit Google's rules.
Local SEO and Google Business Profile
Show up in the map for "plastic surgeon near me" around your office, whether that's Coral Gables, Brickell or Boca Raton, with every procedure listed, photos of your office and team, and a steady flow of new reviews.
Procedure pages that book consults
A page per procedure: who it's for, what recovery looks like, your surgeon's training and certifications, and a consult form that offers in person or by video. Spanish pages are written from scratch, not translated.
Facebook and Instagram ads, within Meta's rules
Your surgeons on camera, an invitation to book a consult, and follow-up ads for people who watched your videos or visited a procedure page. No before and after images in the ads, and nothing that promises a result.
Social media filmed at your practice
Our crew films your surgeons explaining procedures, a walk through your facility and your team answering real questions. Patient stories appear only with the patient's consent and your approval.
How do patients choose a plastic surgeon?
Slowly. Most research for months, follow a few surgeons online, compare credentials and reviews, then book one or two consults. We set up every step so you're on that short list, and so you know which ad or post started it.
They research the procedure
Searches like "tummy tuck recovery time", "breast lift vs augmentation" and "mommy makeover cost Miami" come first, often months before a consult. Your procedure pages answer them in plain words, and the practice that explained it well is the one they remember.
They follow a few surgeons
Patients watch surgeons on Instagram, TikTok and YouTube to see how they talk, how they explain risks and what the office feels like. We film your surgeons in person, so there's always something recent and real to watch.
They check credentials and reviews
Board certification, where you operate, how long you've practiced and what other patients say. Your Google profile and website show these up front, and a review request goes out after recovery, when patients are happiest to share.
They ask for a consult
By phone, form, Instagram message or WhatsApp, in English or Spanish, sometimes from another state or country. Each call and form is tracked back to the search or ad that brought it, with tracking set up to keep patient details out of the ad platforms.
Your coordinators follow up
An inquiry that waits a day may book somewhere else. Alerts reach your team the moment a form comes in, and call reports show missed calls and when inquiries arrive, late nights and weekends included.
The consult becomes a surgery date, or it doesn't
You tell us which consults booked surgery, without telling us who the patient is. Budget moves to the procedures and campaigns that bring surgeries, not just form fills.
The system we'd build for your practice.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not plastic surgery practices. Cosmetic surgery is a lane we're opening now, and the same tracking-first system is what we'd set up for you, with consult requests traced to the search that brought them and patient details kept out of the ad platforms.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a consult costs depends on the procedure, your area and your competition, and past results don't guarantee future ones. You'll get an honest estimate on the call. See the full ledger.
Tell us your procedures and where you operate.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a practice like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What plastic surgery practices ask us.
How much does marketing cost for a plastic surgery practice?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and a website is $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice, with no hidden fees.
How fast will we see more consultations?
Search ads can bring consult requests in the first weeks once tracking is live. Surgery is a long decision, though, so many of those people book months later, and climbing the map and ranking your procedure pages take months of steady work. Nobody can honestly promise a number of surgeries, and we won't.
Can you advertise cosmetic surgery on Google, Facebook and Instagram?
Yes, within the rules. Google and Meta restrict ads for cosmetic procedures, and we write every ad and landing page to pass those rules from the start. We don't try to get around them, because that's how ad accounts get shut down. Your practice approves every ad before it runs.
Can we use before and after photos in our marketing?
On your website, yes, in a gallery shared with each patient's consent. In ads, Google and Meta restrict before and after images, so we keep them out of the ads and out of the pages the ads send people to. The ads lean on your surgeons, your facility and your consultation instead, and none of them promise a result.
How do you handle patient privacy?
We set tracking up to keep patient details out of Google, Meta and the other ad platforms. They count that a call or a consult request happened, not who asked or what they asked about. Patient photos and stories are used only with the patient's consent and your approval. If you have a compliance person, we walk them through the setup before anything goes live.
Can you reach Spanish-speaking and out-of-town patients?
Yes. Our team is bilingual and writes Spanish ads and pages from scratch, for searches like "cirujano plástico en Miami" and "precio de lipo en Miami". If you see patients who travel in from other states or from Latin America, campaigns can reach those places too, with a page that explains video consults, travel and planning the recovery.
Be the practice they book when they're ready.
A free 15-minute call, by phone or video. We'll look at your procedures, your area and the practices you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.