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Family law marketing that brings in divorce and custody consultations.
Sunward Marketing is a Miami agency that runs Google Ads, Local Services Ads, local SEO and online consultation booking for family law firms in Miami-Dade, Broward and Palm Beach, in English and Spanish. We go after searches like "divorce lawyer near me", "child custody lawyer Miami" and "abogado de divorcio", keep every ad discreet, and your firm approves each one before it runs. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Why do family law clients take so long to call?
Because most of them are scared, tired and trying to keep it private. They read for days, sometimes weeks, before they talk to anyone. These are the three things family law firms tell us first, and what we do about each.
| What owners tell us | What we do about it |
|---|---|
| "People read our site for weeks and never pick up the phone." | We give the reader a step they can take without talking yet: a page for each matter that explains how your firm handles a first consultation, whether it's in person or by video, what it costs and what to bring, with online booking right there. Someone who can't make a call at 11 PM can still pick a time for Thursday. |
| "We get calls for free forms, legal aid and every kind of case except ours." | Campaigns run by matter, like divorce, custody and time-sharing, child support and modifications, with negative keywords that keep out searches for free forms, legal aid and do-it-yourself divorce. The booking form asks the matter and the county, so your calendar fills with consultations you actually take. |
| "Our clients don't want anyone at home to know they're talking to a lawyer." | So the marketing stays quiet. Ad wording never calls out the reader's situation, ads that follow people after a visit stay narrow or off, your call, and the booking form asks for a safe number and a safe time to call. Tracking counts the booking, never the details of anyone's family. |
What does Sunward run for a family law firm?
Five services built for family law, all pointing at one thing: a booked consultation with someone your firm can help.
Google Ads and Local Services Ads
Separate campaigns for divorce, custody and time-sharing, child support and modifications, each with its own page, so you can see what a consultation costs for each matter. Local Services Ads run where your firm and practice area qualify, and you pay per lead.
Local SEO and Google Business Profile
Show up in the map for "family lawyer near me" and "abogado de familia en Miami", with your matters listed, real photos of your office and your consultation hours. Many family clients would rather not post a review, so we ask everyone and make it easy.
Pages that book the consultation
One page per matter in each language, using the words people search, like "custody", next to the words Florida courts use, like time-sharing and parenting plan. Each page says what a first consultation covers and lets people book it online.
Facebook and Instagram ads
Short videos of your attorneys explaining how your firm works, shown to adults in your area. The ads never single anyone out, and nothing runs until your firm has read and approved it.
Social media and content
We film your attorneys in person, in English and Spanish, answering what people wonder before they call, like how a first consultation goes. General explanations only, never advice about anyone's case.
How do people choose a family law attorney?
Slowly and privately. They search on their own phone, read a lot, look at who they'd be talking to, then book a consultation, often late at night. Here's that path, and what we set up at each step.
They search on their own phone.
Often at night, after the kids are asleep: "divorce lawyer near me", "how does custody work in Florida", "abogado de divorcio en Miami". Hiring searches get ads. Reading searches get pages that answer them, written and approved by your firm.
They read before they reach out.
What does a first consultation cover? Is there a fee? Can it be by video? Your pages answer those plainly, in English and Spanish, so the reader feels ready before they ever talk to you.
They look at who they'd be sitting with.
Attorney photos and bios, the languages they speak, reviews and the county courts you're in most often. Real faces calm people down. Stock photos of a gavel don't.
They book a consultation.
An online calendar for in-person or video consultations, with a short form that asks the matter, the county and a safe way to reach them. Booking tracking ties each consultation to the search that brought it, without passing family details to Google or Meta.
Or they call, when they're ready.
Every page has tap-to-call during the hours your intake team answers. Ad schedules follow those hours, and every missed call shows up in the report so your team can call back the same day.
The consultation becomes a client, or it doesn't.
Once a month we line up booked consultations against retained clients by matter, county and language. Budget moves toward the matters you want more of.
The system we'd build for your family law firm.
None of these figures is a case result, and none came from a law firm. They are Google Ads accounts our team ran in 2025 for other kinds of local businesses. Family law is a lane we're opening now, and for your firm we'd build the same tracking-first system, counting booked consultations by matter and by language.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a family law consultation costs depends on your county, your matters and the firms you're up against, and past results don't guarantee future ones. See the full ledger.
Tell us the matters you take and the counties you cover.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a family law firm like yours and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What family law attorneys ask us.
How much does marketing cost for a family law firm?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Legal clicks are among the most expensive on Google, so on the call we'll suggest a budget for the matters and counties you want. Social media starts at $1,800 a month, and a website is $1,500 to $7,000 one time. Month to month, cancel with 30 days notice.
How fast will a family law firm see more consultations?
Search ads and Local Services Ads can bring calls and bookings in the first weeks once tracking is live. Climbing the map and ranking your website take months of steady work. We don't promise a number of clients, and we never promise how a case will turn out.
How do you keep the ads discreet?
Ad wording never calls out the reader's situation, and ads that follow people after a visit stay narrow or off, whichever your firm prefers. The booking form asks for a safe number and a safe time to call. Our tracking counts the booking and the search behind it, never the details of anyone's family.
Who approves the ads and pages?
Your firm, every time. We write with Florida Bar advertising rules in mind, leave out case results and promises, and keep every page to general information, never legal advice. Nothing goes live until your firm signs off.
Should divorce and custody run as separate campaigns?
Yes. People search for them differently, and they need different pages. Divorce, custody and time-sharing, child support and modifications each get their own campaign and page, so you can see what a consultation costs for each and put more behind the matters you want.
Can you bring in Spanish-speaking clients?
Yes. Our team is bilingual, and many Miami families search in Spanish, for things like "abogado de divorcio en Miami", "abogado de custodia" and "pensión alimenticia". We write Spanish ads, pages and booking forms from scratch. It works best when someone at your firm can hold the consultation in Spanish.
Be the firm they feel safe calling.
A free 15-minute call, by phone or video. We'll look at your matters, your county and the firms you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.