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Cleaning company marketing that brings in recurring clients, not just one-time jobs.
Sunward Marketing is a Miami agency that gets house cleaning and commercial cleaning companies more recurring clients, deep cleans, move-out cleanings, vacation rental turnovers and office contracts. We run Google Ads, local SEO, Google Business Profile, websites and social content for cleaning companies in Miami-Dade, Broward and Palm Beach. Ads management is $1,500 to $4,000 a month plus ad spend from $600, month to month.
Three things cleaning company owners tell us first.
And what we do about each one.
| What owners tell us | What we do about it |
|---|---|
| "We get plenty of one-time deep cleans. Then they never book again." | We treat every one-time job as a first visit. The deep clean page offers a weekly or biweekly plan right after it, past one-time clients see follow-up ads for recurring service, and we track how many first cleans turn into a schedule. |
| "People are nervous about letting strangers into their home." | Your ads and pages answer that before anyone asks: background checks, insurance and bonding if you carry them, the same cleaner or team on every visit, and video of the people who will actually walk in the door. Reviews that name your cleaners do the rest. |
| "Some weeks my cleaners are packed. Other weeks they're sitting at home." | We use one-time work to fill the gaps. When the calendar has open days, ads push deep cleans, move-out cleanings and Airbnb turnovers in the areas you cover. When the teams are full, spend shifts to recurring clients you can slot in ahead of time. |
What does Sunward run for a cleaning company?
Five services, built for cleaning companies and tied together by call and booking tracking, so you can see which ones bring clients who stay.
Google Ads and Local Services Ads
Ads for "house cleaning near me", "deep cleaning service", "move out cleaning" and "office cleaning Miami", in English and Spanish, each sent to its own page. Local Services Ads too, where Google offers the category in your area and your business passes its checks.
Local SEO and Google Business Profile
A profile that shows your real team, every area you clean and a fresh review after each visit, so you climb the map for "maid service near me" and "house cleaners near me".
A website that books the first clean
Pages for recurring cleaning, deep cleans, move-in and move-out, vacation rentals and offices, plus a quote form that asks bedrooms, bathrooms, pets and how often they want you.
Facebook and Instagram ads
First-visit offers for recurring service and short clips of your team at work, shown to households in the areas you cover. They're also the quickest way to fill a slow week.
Social media and content
Our crew films your cleaners in person: a kitchen reset, a move-out clean from dusty to done, and the faces a client will see at the door. Real people build the trust a stock photo can't.
How do people choose a cleaning company?
Carefully the first time, and loyally after that. Most search, read reviews and want to know who will be in their home before they book. We set up each step so you get the first visit, and every call and booking is tracked back to the search that brought it.
Something changes at home
A new baby, a move, family coming to stay, a lease ending, a new Airbnb listing, or no weekends left. They search "house cleaning near me", "move out cleaning" or "Airbnb cleaning service", and each search gets its own ad and page.
They read the reviews first
Cleaning is personal, so reviews carry a lot of weight. A review request goes out after every visit, and your profile shows the team, the areas you serve and how you vet the people you hire.
They want a ballpark before they call
Your pages explain how you price by home size and frequency, what a deep clean covers that a regular visit doesn't, and what's included in a move-out. The people who call already know roughly what to expect.
They book the first clean
A short form with bedrooms, bathrooms, pets and how often, or a tap-to-call button. Call and form tracking shows which ad or search each booking came from.
The first clean becomes a schedule
After the first visit, the client is offered weekly or biweekly service, and one-time clients see follow-up ads. We line up bookings with the clients who stayed, so budget goes to the searches that bring recurring work.
Offices and rentals run on contracts
Office managers and vacation rental hosts want reliability, a checklist, proof of insurance and someone who answers. They get their own pages and forms, tracked apart from homeowners, because they buy differently.
The system we'd build for your cleaning company.
These are Google Ads accounts our team ran in 2025 for other kinds of local businesses, not cleaning companies. Cleaning is a trade we're opening now, and the same tracking-first system is what we'd set up for you: every booking traced back to the search that brought it, and every first clean followed to see if it became a recurring client.
Figures come from Google Ads and analytics accounts our team managed in 2025, with tracked conversion values. What a new cleaning client costs depends on your area and your competition, and past results don't guarantee future ones. You'll get an honest estimate on the call. See the full ledger.
Tell us where you clean and how many teams you run.
We're off the phones right now.
Chris will tell you in about five minutes what he'd run for a cleaning company your size and what it would cost. No pitch and no pressure.
We pick up again at 10 AM, Eastern time. Book a time that works for you and Chris will call you then.
Phones open Monday to Friday, 10 AM to 6 PM Eastern
What cleaning company owners ask us.
How much does marketing cost for a cleaning company?
Google and Meta ads management runs $1,500 to $4,000 a month, plus ad spend that starts at $600 a month and goes straight to Google or Meta. Social media starts at $1,800 a month, and a cleaning company website is $1,500 to $7,000 one time. Ads and social are month to month, cancel with 30 days notice.
How fast will we get new cleaning clients?
Google Ads can bring calls and booking requests in the first weeks once tracking is live. Climbing the map and ranking your website take months, and reviews add up over time. Nobody can promise a number of new clients, and we won't.
Should we advertise recurring cleaning or one-time deep cleans?
Both, for different reasons. Recurring clients are the business, because they fill the schedule weeks ahead. Deep cleans and move-outs bring in new people and fill open days. They run as separate campaigns, and every one-time page offers a recurring plan next.
Do you market Airbnb and vacation rental turnovers?
Yes, as their own track. Hosts and rental managers search for "Airbnb cleaning service" and "vacation rental cleaning", and they care about same-day turnovers, a checklist, photos after each clean and linens if you handle them. They get their own page and ads, kept apart from homeowners.
Can you help us win office and commercial cleaning contracts?
We can put you in front of the people who buy it. Office and commercial cleaning gets its own page and campaign, with your insurance, your after-hours schedule, how you vet your staff and a proposal form. Those contracts take longer to close, so follow-up ads keep your name in front of them while they decide.
How do you show clients they can trust our cleaners?
We put what you actually do up front, in plain words: background checks, insurance, bonding, training and the same cleaner on each visit, plus video of your real team. We never claim anything you don't do, and if a step is missing, we'll tell you it's one of the first things people ask about.
Let's keep your cleaners booked.
A free 15-minute call, by phone or video. We'll look at the areas you clean and the companies you're up against, tell you what's realistic, and leave you with a plan, whether or not we work together.